# Matt Webb

> Matt Webb is a London-based designer, technologist, and product inventor who has spent 25+ years at the intersection of technology and ideas. Co-founder and former CEO of BERG (whose Little Printer became an IoT icon acquired by MoMA NY), former MD of R/GA's IoT accelerator, and author of the pop-neuroscience classic Mind Hacks, Webb now runs Acts Not Facts and co-founds Inanimate, making playful AI hardware like Poem/1 - a clock that writes a new rhyming poem every minute - while writing his blog Interconnected for over 25 years without stopping.

- **Role:** Co-Founder at Inanimate; Principal at Acts Not Facts
- **Organizations:** Inanimate, Acts Not Facts, BERG (former), R/GA Ventures (former)
- **From:** New Forest, United Kingdom
- **Nationality:** British
- **Education:** MPhys in Physics, University of Oxford, Trinity College
- **Known for:** Co-founded BERG, whose work entered the permanent collection of MoMA New York, Launched Little Printer, one of the world's first consumer internet-connected devices, Fast Company named BERG one of the world's 50 most innovative companies

## Career timeline

- **1999** — Registered interconnected.org domain and started his long-running blog
- **2000** — Started blogging at Interconnected, his public notebook
- **2004** — Co-authored Mind Hacks, a popular neuroscience book translated into seven languages; helped establish the BBC's first national broadcaster podcast
- **2005** — Co-founded BERG, a design studio in London
- **2012** — BERG launched Little Printer, one of the world's first consumer internet-connected devices; Fast Company named BERG one of the world's 50 most innovative companies
- **2013** — Little Printer nominated for Designs of the Year; BERG's work acquired into the permanent collection at MoMA New York
- **2016** — Joined R/GA Ventures as Managing Director, running London IoT startup accelerators
- **2017** — Created Machine Supply, a book vending machine that got BBC News coverage and was hosted by Google and Hachette
- **2018** — Founded Job Garden (ran until 2021)
- **2020** — Joined Google AI group's editorial team for an internal publication bridging research and product
- **2021** — Became Chief Product Officer at Sparkle
- **2022** — Left Sparkle; relaunched Acts Not Facts as solo studio for product invention
- **2023** — Launched Poem/1 on Kickstarter - an AI poetry clock that achieved 117% funding; received NY Times coverage
- **2024** — Spoke at UX London, NEXT Conference on AI invention; WIRED talk on AI Agents hit 1 million views
- **2025** — Celebrated 25 years of Interconnected blog; ran a marathon; traveled to Shenzhen for hardware manufacturing; co-founded Inanimate
- **2026** — Building Inanimate and exploring New Wave Hardware at the intersection of AI and physical products

## Achievements

- Co-founded BERG, whose work entered the permanent collection of MoMA New York
- Launched Little Printer, one of the world's first consumer internet-connected devices
- Fast Company named BERG one of the world's 50 most innovative companies
- Co-authored Mind Hacks, translated into seven languages
- Published 316+ consecutive weekly blog posts at Interconnected (since 2000, unbroken streak)
- Poem/1 Kickstarter achieved 117% of funding goal
- WIRED talk on AI Agents surpassed 1 million YouTube views
- Holds six filed patents (three issued)
- Helped establish the first national broadcaster podcast at the BBC in 2004
- Mag+ - BERG created the first magazine platform for the iPad

## Latest updates

- **2026-04** — Writing at Interconnected about 'headless everything' for personal AI and mist open source interop
- **2026-03** — Published 'New Wave Hardware' post on the intersection of AI and physical products; hosted roundtable at Betaworks NYC
- **2026-01** — Shared top posts of 2025 - 61 posts, 58,160 words, 301 consecutive weeks of publishing
- **2025-04** — Ran a marathon
- **2025-02** — Celebrated 25 years of the Interconnected blog
- **2024-06** — WIRED talk on AI Agents passed 1 million views on YouTube

## Links

- Website: https://interconnected.org
- LinkedIn: https://www.linkedin.com/in/genmon/
- Twitter/X: https://twitter.com/genmon
- GitHub: https://github.com/genmon
- Instagram: https://www.instagram.com/genmon/

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Profile page: https://yespress.io/matt-webb
Published by YesPress — https://yespress.io
Last updated: 2026-04-21