# Matt Upshaw

> Matt Upshaw is the New York-based CEO and owner of Serino Coyne, an advertising and marketing agency serving live entertainment, arts, cultural institutions and attractions. He joined in 2007 as an assistant account executive, became CEO in 2019 and acquired the agency from Omnicom in February 2026. His earlier path included civil engineering studies at Georgia Tech and five years working in Navy intelligence.

- **Role:** Chief Executive Officer and owner at Serino Coyne
- **Organizations:** Serino Coyne, United States Navy
- **Education:** Georgia Institute of Technology
- **Known for:** Advanced from assistant account executive to CEO within Serino Coyne., Returned Serino Coyne to independent ownership in 2026 while retaining its full staff and a strategic partnership with Omnicom.

## Career timeline

- **Before 2007** — Studied civil engineering at Georgia Tech; worked for five years in Navy intelligence after graduation, then moved to New York to seek a marketing job.
- **2007** — Joined Serino Coyne as an assistant account executive; Hairspray was his first client.
- **2015** — Promoted to Vice President, Account Management and Insights, according to the 2026 acquisition announcement.
- **2018** — Became a managing director.
- **2019** — Became CEO effective November 17, succeeding Angelo Desimini.
- **2024** — Announced Diana Salameh’s promotion to EVP and Tina Wargo’s appointment as Director of Content.
- **2026** — Purchased Serino Coyne from Omnicom; acquisition finalized February 27 and announced March 16.

## Achievements

- Advanced from assistant account executive to CEO within Serino Coyne.
- Returned Serino Coyne to independent ownership in 2026 while retaining its full staff and a strategic partnership with Omnicom.

## Latest updates

- **2026-03** — Announced his acquisition of Serino Coyne from Omnicom after a February 27 closing; more than 70 employees remained through the transition.
- **2026-02** — Appeared in a Broadway News advertising roundtable with executives from AKA, Situation, RPM and SpotCo.

## Links

- Website: https://serinocoyne.com/
- LinkedIn: https://www.linkedin.com/in/matt-upshaw-186116105

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Profile page: https://yespress.io/matt-upshaw
Published by YesPress — https://yespress.io
Last updated: 2026-10-06