# Ryan Matt Reynolds

> Ryan Matt Reynolds is the Springfield, Missouri-based founder and CEO of Barbell Logic, a former professional strongman and gym owner, and the author of Undoing Urgency. After founding STRONG Gym in 2008 and selling his interest in 2015, he began online coaching in 2016. His work now spans coaching, coach education, TurnKey Coach software and writing about aligning work with personal priorities.

- **Role:** Founder and CEO at Barbell Logic
- **Organizations:** Barbell Logic, TurnKey Coach, STRONG Gym (former owner), The Barbell Academy
- **Education:** Master’s degree; described in an interview as preparation to become a high school principal
- **Known for:** Competed as a professional strongman and elite-level powerlifter., Founded STRONG Gym and Barbell Logic., Led a coaching business that developed the TurnKey Coach software platform.

## Career timeline

- **2006** — Says he earned his professional strongman card.
- **2008** — Founded STRONG Gym in Springfield, Missouri, with William McNeely.
- **2012** — Left teaching to run the gym full time, according to his interview account.
- **2015** — Sold his interest in STRONG Gym.
- **2016** — Began online coaching in January; Barbell Logic dates its founding to 2016.
- **2020** — Reported roughly 1,000 clients and about 80 expert coaches in a December interview.
- **2023** — Barbell Logic announced an initial $2.3 million Series A round in November.
- **2024** — Forbes Books published Undoing Urgency on December 10.
- **2026** — Published Mondays with Matt material discussing AI and the changing value of coaching.

## Achievements

- Competed as a professional strongman and elite-level powerlifter.
- Founded STRONG Gym and Barbell Logic.
- Led a coaching business that developed the TurnKey Coach software platform.
- Authored Undoing Urgency: Reclaim Your Time for the Things That Matter Most (Forbes Books, 2024).

## Latest updates

- **2026-08** — Mondays with Matt material published on August 18 examines AI-generated programming and argues for the continuing value of coach judgment, communication and accountability.
- **2025-04** — Discussed core values, delegation and the purpose of Undoing Urgency on the Remarkable Leadership Podcast on April 9.

## Links

- Website: https://ryanmattreynolds.com/
- LinkedIn: https://www.linkedin.com/in/ryan-reynolds-263899240/
- Twitter/X: https://x.com/ReynoldsStrong
- Instagram: https://www.instagram.com/reynoldsstrong/

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Profile page: https://yespress.io/matt-reynolds
Published by YesPress — https://yespress.io
Last updated: 2026-10-22