# Matt Mullen

> Matt Mullen is the Chief Executive Officer of White Cup, an AI-powered CRM and business intelligence platform purpose-built for the distribution industry. Appointed in February 2021 by private equity backer Eden Capital, Mullen brought over 20 years of enterprise software leadership to the role, including a prior stint as President of ProShip where he doubled revenue and led a successful acquisition. Under his leadership, White Cup has grown to serve 850+ customers globally, launched a comprehensive CRM product in 2024, and acquired Sales Management Plus to deepen its footprint in distribution technology.

- **Role:** CEO at White Cup
- **Organizations:** White Cup, ProShip, Epicor Software, Visa
- **Nationality:** American
- **Education:** Graduate degree, MIT Sloan School of Management
- **Known for:** Appointed CEO of White Cup by private equity firm Eden Capital in February 2021, Doubled revenue at ProShip as President and led successful multi-bidder acquisition, Grew White Cup to 850+ global customers

## Career timeline

- **Early career** — Senior product role at Visa
- **Mid career** — Senior go-to-market role at Epicor Software
- **Pre-2021** — President at ProShip - doubled revenue, led successful acquisition through multi-bidder process
- **2021-02** — Appointed CEO of White Cup by Eden Capital, succeeding Doug Braun
- **2022** — Spoke at MDM SHIFT 2022 conference on sales transformation in distribution
- **2024-06** — Launched White Cup CRM - distribution's most comprehensive CRM solution
- **2024-06** — Acquired Sales Management Plus (SMP) to strengthen distribution industry commitment

## Achievements

- Appointed CEO of White Cup by private equity firm Eden Capital in February 2021
- Doubled revenue at ProShip as President and led successful multi-bidder acquisition
- Grew White Cup to 850+ global customers
- Launched White Cup CRM in June 2024 as the distribution industry's most comprehensive CRM
- Completed acquisition of Sales Management Plus in June 2024
- Spoke at MDM SHIFT 2022 on sales transformation strategies for distributors
- Positioned White Cup as an AI-powered CRM and BI platform with distributor-focused AI capabilities

## Latest updates

- **2024-06** — Launched White Cup CRM and simultaneously acquired Sales Management Plus to double down on distribution industry
- **2024-06** — White Cup CRM introduced marketing automation, sales workflow automation, integrated quoting, document signing, and mobile access
- **2025-03** — White Cup updated leadership team headshots and continues to expand AI-powered features including Next Best Actions, AI Field Notes, and StockSense

## Links

- Website: https://whitecupsolutions.com
- LinkedIn: http://www.linkedin.com/in/matthewmullen
- Twitter/X: https://twitter.com/whitecupcompany
- Facebook: https://facebook.com/WhiteCupSolutions/

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Profile page: https://yespress.io/matt-mullen
Published by YesPress — https://yespress.io
Last updated: 2026-05-16