# Matt Michaelson

> Matt Michaelson is the cofounder and CEO of Smalls, a New York cat-only food company launched in 2017. Raised in Portland and educated at Northeastern University, he worked in growth and digital marketing at THINX before building Smalls with childhood friend Calvin Bohn. His work combines customer acquisition, brand building and an expanding US retail business; Smalls reported $100 million in annual revenue for 2025.

- **Role:** Co-founder and CEO at Smalls
- **Organizations:** Smalls, THINX, Founders Pledge, MassChallenge
- **Education:** Bachelor of Science in Business and Entrepreneurship, Northeastern University, Certificate in Digital Marketing, General Assembly
- **Known for:** Built Smalls from early kitchen batches into a company reporting $100 million in 2025 annual revenue., Led Smalls through a $9 million Series A in 2020 and $19 million funding round in 2023., Helped develop Smalls from direct-to-consumer subscriptions into US pet retail distribution.

## Career timeline

- **Before 2014** — Interned at MassChallenge in Boston, where he met Veronica del Rosario.
- **2014-2016** — Worked at THINX, joining as its second employee and moving into growth and digital marketing.
- **2016** — Cofounder and CEO role at Smalls begins in October according to his Crunchbase career record; the public company launch is dated 2017.
- **2017** — Launched Smalls with Calvin Bohn, initially making small batches and delivering around New York.
- **2020** — Smalls announced a $9 million Series A led by Left Lane Capital.
- **2023** — Smalls raised $19 million to support retail expansion and product development.
- **2024** — Smalls began expanding into retail; his Founders Pledge membership is listed from July.
- **2025** — Smalls reached $100 million in annual revenue, reported in an April 2026 founder interview.
- **2026** — Continued national retail expansion; Smalls reported more than 1,000 retail doors in September.

## Achievements

- Built Smalls from early kitchen batches into a company reporting $100 million in 2025 annual revenue.
- Led Smalls through a $9 million Series A in 2020 and $19 million funding round in 2023.
- Helped develop Smalls from direct-to-consumer subscriptions into US pet retail distribution.
- Led growth and digital marketing during THINX’s early years.

## Latest updates

- **2026-09** — Smalls launched its Is Cat campaign across television, outdoor advertising, creators and events, and reported more than 1,000 retail doors.
- **2026-08** — Smalls added Supreme Pet distribution across several South Central states.
- **2026-06** — Appeared on Innovation with Mark Peter Davis to discuss Smalls, feedback culture, sales channels and Founders Pledge.
- **2026-04** — An Inc. interview reported $100 million in 2025 annual revenue and described changing advertising allocation.

## Links

- Website: https://www.smalls.com/
- LinkedIn: https://www.linkedin.com/in/matthew-michaelson-577b6849

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Profile page: https://yespress.io/matt-michaelson
Published by YesPress — https://yespress.io
Last updated: 2026-10-26