# Matt Kaufman

> Matt Kaufman is a San Francisco marketing executive and operator whose career moved from private-equity law and Goldman Sachs to product and marketing leadership at Rocket Lawyer, JustAnswer, Qualia, Cube and Proprio. He is best known for building Qualia's marketing organization from its early days, helping turn an obscure corner of real estate infrastructure into a national conversation and creating the Future of Real Estate Summit.

- **Role:** Chief Marketing Officer at Proprio
- **Organizations:** Proprio, Cube, Qualia, FoodFor, JustAnswer, Rocket Lawyer, Goldman Sachs, O'Melveny & Myers, Fordham Entrepreneur Council, Dave Nee Foundation
- **Education:** Bachelor of Arts in Psychology, University of Virginia, Juris Doctor, Fordham University School of Law
- **Known for:** Built Qualia's marketing organization from the ground up as the company grew from roughly 20 employees to more than 400 and expanded from a regional product to a national, multi-product platform., Led go-to-market and brand work at Qualia as the platform grew to serve more than one million real estate professionals and the company reached a valuation above $1 billion., Created and led the team behind Qualia's Future of Real Estate Summit, which expanded from an annual event into year-round programming.

## Career timeline

- **2004-2007** — Practiced as a private-equity attorney at O'Melveny & Myers in New York.
- **2007-2009** — Worked in investor relations and reporting in Goldman Sachs' Private Equity Group.
- **2010-2015** — Joined Rocket Lawyer, first leading attorney services as a senior product manager and later marketing its small-business services.
- **2015-2016** — Served as general manager for category vertical marketing at JustAnswer.
- **2016-2017** — Founded and operated FoodFor, a service designed to help groups plan around varied dietary needs.
- **2017-2023** — Joined Qualia as an early employee, built the marketing organization, became vice president and head of marketing, and later remained involved as an advisor.
- **2024-2025** — Served as chief marketing officer at FP&A software company Cube.
- **2025-present** — Joined surgical technology company Proprio as chief marketing officer.

## Achievements

- Built Qualia's marketing organization from the ground up as the company grew from roughly 20 employees to more than 400 and expanded from a regional product to a national, multi-product platform.
- Led go-to-market and brand work at Qualia as the platform grew to serve more than one million real estate professionals and the company reached a valuation above $1 billion.
- Created and led the team behind Qualia's Future of Real Estate Summit, which expanded from an annual event into year-round programming.
- Received HousingWire's 2023 Marketing Leaders Award.
- Earned an Empire State Counsel Award for pro bono service while practicing law in New York.
- Built Rocket Lawyer's Legal Advice business unit and helped scale its Small Business Services unit.

## Latest updates

- **2025-10** — Publicly announced that he had joined Proprio as chief marketing officer after updating his LinkedIn profile.
- **2025-06** — Public executive records described him as the former chief marketing officer of Cube.
- **2023-11** — Announced his departure from Qualia after seven years and said he would remain involved as an advisor.

## Links

- LinkedIn: https://www.linkedin.com/in/mattjonkaufman

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Profile page: https://yespress.io/matt-kaufman
Published by YesPress — https://yespress.io
Last updated: 2026-09-04