# Matt Britton

> Matt Britton is the founder and CEO of Suzy, an AI-powered consumer intelligence platform used by enterprise brands to get real-time answers from real people. A two-time #1 Amazon business bestselling author (YouthNation, Generation AI) and one of the most in-demand keynote speakers on AI and generational change, he has spent 25+ years decoding how the next generation buys, works, and lives. Before Suzy he built youth-marketing agency Mr Youth into MRY, a 500-person global shop sold to Publicis, and spun out Crowdtap, which became Suzy in 2017.

- **Role:** Founder & CEO at Suzy
- **Organizations:** Suzy, Mr Youth / MRY, Crowdtap, The Magma Group
- **Nationality:** American
- **Education:** B.S., Public Relations (advertising, marketing, journalism), Boston University
- **Known for:** Founded and scaled three companies: The Magma Group, Mr Youth/MRY, and Suzy., Grew Mr Youth from one person to 500+ employees before selling to Publicis-owned LBi., Two #1 Amazon business bestsellers: YouthNation (2015) and Generation AI (2025).

## Career timeline

- **1997** — Founded The Magma Group, a college marketing firm, while a senior at Boston University. Clients included Yahoo!, Lycos, eBay, and Sony Music.
- **2000** — Named to Entrepreneur Magazine's '30 Under 30' list.
- **2002** — Co-founded Mr Youth LLC with Paul Tedeschi, a youth-marketing agency.
- **2005-2006** — Appeared as a guest expert on The Daily Show.
- **2011** — Sold Mr Youth to LBi International (later Publicis Groupe). Spun out Crowdtap, a social-marketing software platform, which raised a $7M Series A from Foundry Group.
- **2013** — Mr Youth and LBi's U.S. operations merged into MRY; clients included Visa, Coca-Cola, Bayer, and Neutrogena.
- **2015** — Published YouthNation (Wiley); debuted at #1 on Amazon's business list.
- **2017** — Became CEO of Crowdtap; rebranded the company as Suzy, a consumer intelligence platform.
- **2018** — Executed the Suzy spinoff and led it as founder and CEO.
- **2021** — Suzy raised a $50M Series D, bringing total funding past $110M from investors including Foundry Group, H.I.G. Capital, Bertelsmann, Kenneth Cole, and Kevin Durant.
- **2025** — Published Generation AI (Wiley, May 2025); national bestseller, #1 on Amazon business list. Appeared at the CNBC CEO Council Summit.

## Achievements

- Founded and scaled three companies: The Magma Group, Mr Youth/MRY, and Suzy.
- Grew Mr Youth from one person to 500+ employees before selling to Publicis-owned LBi.
- Two #1 Amazon business bestsellers: YouthNation (2015) and Generation AI (2025).
- Raised over $110M in venture capital for Suzy.
- Delivered 500+ keynotes across five continents.
- Consulted for more than half of the Fortune 500.
- Named to Entrepreneur's '30 Under 30' and the Digital 40 Under 40.

## Latest updates

- **2025-05** — Published Generation AI: Why Generation Alpha and the Age of AI Will Change Everything (Wiley); it became a national bestseller.
- **2025-05** — Spoke at the CNBC CEO Council Summit on how the age of AI will change everything.

## Links

- Website: https://mattbritton.com
- LinkedIn: https://www.linkedin.com/in/mattbbritton
- Twitter/X: https://twitter.com/mattyb
- Facebook: https://www.facebook.com/MeetSuzy/

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Profile page: https://yespress.io/matt-britton
Published by YesPress — https://yespress.io
Last updated: 2026-06-03