# Matt Birchler

> Matt Birchler is a UX/UI product designer, tech blogger, YouTuber, indie app developer, and podcaster based in Illinois, USA. By day he designs at payments tech company NMI; by night he runs Birchtree - one of the longest-running independent Apple blogs on the internet, active since 2010 - and produces the 'A Better Computer' YouTube channel. He co-hosts the Comfort Zone podcast on MacStories, has built 8+ apps on the App Store, and operates a paid membership newsletter. His editorial independence is a point of pride: he never leaned on ads for income, keeping his voice authentically his own.

- **Role:** UX & UI Product Designer at NMI
- **Organizations:** NMI, MacStories (Comfort Zone podcast), Birchtree
- **Nationality:** American
- **Education:** Not specified, Northern Illinois University
- **Known for:** 15+ years running Birchtree, one of the longest-running independent Apple blogs, 334+ YouTube videos on A Better Computer channel with hundreds of thousands of views, Co-host of Comfort Zone podcast on MacStories

## Career timeline

- **2010** — Founded Birchtree blog on October 17
- **2012** — Acquired birchtree.me domain
- **2015** — Launched The Birchtree Podcast
- **2019** — Became regular contributor to The Sweet Setup
- **2020** — Launched 'A Better Computer' YouTube channel (June 1, started with 1 subscriber - himself)
- **2021** — A Better Computer hit 3,900 subscribers and 475,000 total views in its first year; published 151 videos
- **2024** — Ended Sweet Setup contributions; launched 'More Birchtree' paid membership (January); co-launched Comfort Zone podcast on MacStories (June)
- **2025** — Launched Quick Reads app (April); blog celebrated 15 years

## Achievements

- 15+ years running Birchtree, one of the longest-running independent Apple blogs
- 334+ YouTube videos on A Better Computer channel with hundreds of thousands of views
- Co-host of Comfort Zone podcast on MacStories
- Published 8+ apps on the Apple App Store including Quick Subtitles, Quick Reads, Best-o-Masto
- Regular contributor to The Sweet Setup (2019-2024)
- Recurring guest on the iPad Pros podcast (6+ appearances)
- Ran entire content operation from iPad only for an extended period, proving iPad productivity
- Built Quick Subtitles which transcribes a 70-80 minute podcast in ~1 minute on iPhone

## Latest updates

- **2025-04** — Launched Quick Reads, a read-later app available on iOS/macOS with subscription model
- **2025-04** — Published review: 'I got the MX Master 4 and I could not be more disappointed'
- **2025-04** — Commentary on John Ternus potentially becoming Apple's next CEO
- **2025-01** — 2025 declared 'the year of fitness' - personal health goal
- **2024-06** — Co-launched Comfort Zone podcast on MacStories with Christopher Lawley and Nileanee Dorffer
- **2024-01** — Launched 'More Birchtree' paid membership tier
- **2025-10** — Birchtree blog celebrated its 15th anniversary

## Links

- Website: https://birchtree.me
- LinkedIn: https://www.linkedin.com/in/matt-birchler-687257a2/
- Twitter/X: https://twitter.com/mattbirchler
- YouTube: https://www.youtube.com/@ABetterComputer
- Instagram: https://www.instagram.com/mattbirchler/

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Profile page: https://yespress.io/matt-birchler
Published by YesPress — https://yespress.io
Last updated: 2026-04-25