# Matt Barber

> Matt Barber is Chief Executive Officer of Sera Systems, a Dallas-based SaaS company building field service management software for HVAC, plumbing, and electrical contractors. He came up through operating roles at 4th & 1 Ventures, SHREDmill, and Local Favorite Restaurants before joining Sera, where he rose into the CEO seat following the company's Series B, a round financed largely by home services contractors themselves.

- **Role:** Chief Executive Officer at Sera Systems
- **Organizations:** Sera Systems, 4th & 1 Ventures, SHREDmill, Local Favorite Restaurants
- **Nationality:** American
- **Education:** Oklahoma State University
- **Known for:** Elevated to CEO of Sera Systems, Led company through post-Series B growth phase in vertical SaaS for the trades, Company scaled to ~31 employees serving HVAC, plumbing, and electrical contractors nationwide

## Career timeline

- **2006-2011** — Attended Oklahoma State University
- **prior** — Roles at Local Favorite Restaurants, SHREDmill, and 4th & 1 Ventures
- **2023-05** — Sera Systems closes Series B round of approximately $10M, funded by home services contractors
- **2024-2025** — Promoted to Chief Executive Officer of Sera Systems

## Achievements

- Elevated to CEO of Sera Systems
- Led company through post-Series B growth phase in vertical SaaS for the trades
- Company scaled to ~31 employees serving HVAC, plumbing, and electrical contractors nationwide

## Latest updates

- **2024-01** — Public LinkedIn activity focused on entrepreneurship, invention, and private equity themes
- **2025-06** — Continues to lead Sera Systems from Dallas, expanding integrations and automation for field service contractors

## Links

- Website: https://sera.tech
- LinkedIn: https://www.linkedin.com/in/matt-barber1/

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Profile page: https://yespress.io/matt-barber
Published by YesPress — https://yespress.io
Last updated: 2026-07-09