# Matlock ADPR

> Matlock ADPR is an independent Atlanta-born advertising and public-relations agency founded by Kent Matlock in 1986. It combines multicultural audience insight with brand strategy, creative, media, public relations, experiential work and community engagement for corporations, public agencies and nonprofits - treating cultural understanding as an input to the brief rather than decoration applied after the fact.

- **Founded:** 1986
- **Headquarters:** Atlanta, United States
- **Founders:** Kent Matlock (Founder, Chairman & CEO)
- **Team size:** Approximately 25 employees (supplied estimate)
- **Products:** Advertising & communications, Multicultural marketing, Design & content, Cultural strategy
- **Notable:** Founded in 1986 and sustained as an independent multicultural communications agency for nearly four decades., Ranked ninth by annual billings among the 15 largest historically Black-owned U.S. advertising agencies in a 2007 industry table, with $57 million in reported billings., Ranked No. 10 on a 2004 Black Enterprise advertising-agency list with $38 million in billings.

## Products & services

- **Advertising & communications** — Crisis communications, media relations, public relations, experiential marketing and media buying.
- **Multicultural marketing** — Brand management, experiential and influencer marketing, community relations, sponsorships and events grounded in cultural insight.
- **Design & content** — Social media, marketing collateral, digital communications and content development.
- **Cultural strategy** — Analysis of culturally rich data and community context to shape authentic narratives and audience strategy.

## Achievements

- Founded in 1986 and sustained as an independent multicultural communications agency for nearly four decades.
- Ranked ninth by annual billings among the 15 largest historically Black-owned U.S. advertising agencies in a 2007 industry table, with $57 million in reported billings.
- Ranked No. 10 on a 2004 Black Enterprise advertising-agency list with $38 million in billings.
- Built nationally recognized culturally relevant marketing and diversity programs for brands including BMW, AT&T, Coca-Cola, Dell and Nationwide Insurance.
- An account leader's published career record attributes a 3% multicultural share increase for BMW over two years and a 15% Publix share increase, representing more than $117 million over five years, to programs he directed while at Matlock.

## Latest updates

- **2025-07** — The agency website added a new homepage campaign image, indicating continued portfolio activity.
- **2025-03** — Kent Matlock appeared on the Atlanta Business League's Telling Our Story podcast to discuss his mentors, Morehouse, inclusion in advertising and the agency's origins.
- **2021** — Matlock Advertising appeared among entrants in the Atlanta Ad Club's 2021 ADDY awards book.

## Links

- Website: https://matlock-adpr.com
- LinkedIn: https://www.linkedin.com/company/matlock-advertising-&-pr
- Twitter/X: https://twitter.com/MatlockAdPR
- Instagram: https://www.instagram.com/matlockadpr/
- Facebook: https://www.facebook.com/matlock.adpr

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Profile page: https://yespress.io/matlock-adpr
Published by YesPress — https://yespress.io
Last updated: 2026-09-19