# Matias Muchnick

> Matias Muchnick is the Chilean co-founder and CEO of NotCo, a food-tech company that uses a proprietary AI system called Giuseppe to design plant-based versions of dairy and meat products. Founded in 2015, NotCo became Chile's first unicorn in 2021, formed a joint venture with Kraft Heinz, and counts Bezos Expeditions among its investors.

- **Role:** Co-founder & CEO at NotCo
- **Organizations:** NotCo (TheNotCompany, Inc.), The Kraft Heinz Not Company (JV), The Eggless Co. (former), Chooz (former)
- **From:** Santiago, Chile
- **Nationality:** Chilean
- **Education:** Bachelor of Business Administration, Universidad de Chile, Executive education (bioscience), UC Berkeley, Executive education, Harvard Business School
- **Known for:** First Chilean startup to reach unicorn status ($1.5B, 2021), Formed The Kraft Heinz Not Company joint venture with Kraft Heinz, Raised over $455M in total funding for NotCo

## Career timeline

- **2012** — Founded The Eggless Co., a plant-based mayonnaise company
- **2015** — Sold The Eggless Co.; co-founded NotCo with Karim Pichara and Pablo Zamora
- **2019** — Raised Series B including Bezos Expeditions
- **2020** — Named AACSB Influential Leader; raised $85M Series C
- **2021** — NotCo becomes Chile's first unicorn at $1.5B valuation
- **2022** — Announced Kraft Heinz joint venture; raised $70M Series D extension
- **2023** — Launched Giuseppe as a B2B AI platform for food conglomerates

## Achievements

- First Chilean startup to reach unicorn status ($1.5B, 2021)
- Formed The Kraft Heinz Not Company joint venture with Kraft Heinz
- Raised over $455M in total funding for NotCo
- AACSB Influential Leader (2020)
- Bloomberg New Economy Catalysts inaugural member
- Built Giuseppe, a proprietary AI platform licensed to major food conglomerates

## Latest updates

- **2026-03** — Featured in Forbes as the AI company food conglomerates call to future-proof their products.
- **2022-12** — Raised $70M Series D extension led by Princeville Capital, with continued participation from Bezos Expeditions.

## Links

- Website: https://notco.ai
- LinkedIn: https://www.linkedin.com/in/mmuchnick/
- Twitter/X: https://twitter.com/notcous
- Facebook: https://facebook.com/notcous

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Profile page: https://yespress.io/matias-muchnick
Published by YesPress — https://yespress.io
Last updated: 2026-07-09