# Mathieu Bédard

> Mathieu Bédard is the Chief Marketing Officer at BSP, a Québec-based Zoho Premium Partner. His public work centers on digital and inbound marketing, lead generation, CRM integration, email campaign practice, and the operational discipline of connecting customer interactions to usable business data.

- **Role:** Chief Marketing Officer at BSP | Zoho Premium Partner
- **Organizations:** BSP | Zoho Premium Partner
- **Education:** Collège Shawinigan
- **Known for:** Earned Google AdWords certification in 2014., Earned Zoho Campaigns, Zoho Marketing Automation, Zoho Social, and Zoho Survey certifications in 2024., Authored practical BSP articles on CRM integration, centralized data, email campaign execution, workflow automation, project management, and marketing platforms.

## Career timeline

- **2003-2006** — Attended Collège Shawinigan.
- **2014** — Earned a Google AdWords certification.
- **2021** — Published BSP essays about CRM-marketing integration and centralized information.
- **2022** — Earned Google Ads Search certification.
- **2024** — Identified by BSP as Chief Marketing Officer and earned Zoho Campaigns, Marketing Automation, Social, and Survey certifications.
- **2025** — Published BSP articles on Zoho Flow and Zoho Projects.
- **2026** — Published articles on operational spreadsheets and the forthcoming Zoho Campaigns 3.0.

## Achievements

- Earned Google AdWords certification in 2014.
- Earned Zoho Campaigns, Zoho Marketing Automation, Zoho Social, and Zoho Survey certifications in 2024.
- Authored practical BSP articles on CRM integration, centralized data, email campaign execution, workflow automation, project management, and marketing platforms.

## Latest updates

- **2026-08** — Published a first look at Zoho Campaigns 3.0, focusing on multichannel communication, CRM integration, AI-assisted content, and analytics.
- **2026-07** — Published an article on the point at which spreadsheets become unsuitable for running daily operations.
- **2026-06** — Shared BSP material about connecting inbound Zoho Forms leads to CRM follow-up.

## Links

- Website: https://bspcorp.co
- LinkedIn: https://www.linkedin.com/in/mathieu-bedard-15691a9

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Profile page: https://yespress.io/mathieu-bedard
Published by YesPress — https://yespress.io
Last updated: 2026-08-25