# Mass Appeal

> Mass Appeal is a New York-based media and content company that calls itself the elevated voice of hip-hop. Founded as a graffiti fanzine in 1996 and revived in 2013 by rapper Nas, CEO Peter Bittenbender and the late journalist-filmmaker Sacha Jenkins, it spans a record label, film and TV production, digital series, a creative agency and direct-to-consumer commerce. The company is best known for the Hip Hop 50 initiative marking the genre's 50th anniversary, Grammy- and award-winning documentaries, and a music catalog built around legacy artists and their new work.

- **Founded:** 1996
- **Headquarters:** New York, United States
- **Founders:** Nas (Co-founder (2013 revival)), Peter Bittenbender (CEO / Co-founder), Sacha Jenkins (Co-founder / Chief Creative Officer (deceased))
- **Team size:** ~100 employees
- **Products:** Mass Appeal Records, Film & Television, Hip Hop 50, Digital Media & Series, Creative Agency (Decon)
- **Notable:** Released Run the Jewels 2 (2014), named album of the year by Pitchfork, Stereogum and Spin., Produced acclaimed documentaries including Fresh Dressed and the Netflix docuseries Rapture., Anchored the global Hip Hop 50 celebration with soundtracks, films and live events.

## Products & services

- **Mass Appeal Records** — Independent record label and music division, home to Nas, DJ Premier, Ghostface Killah, Raekwon, Slick Rick, Mobb Deep and De La Soul, with distribution through Sony's The Orchard.
- **Film & Television** — Documentary and docuseries production including Fresh Dressed, Rapture (Netflix), Supreme Team and Word Is Bond.
- **Hip Hop 50** — Multi-year initiative marking hip-hop's 50th anniversary via soundtrack EPs, documentaries, podcasts and live events.
- **Digital Media & Series** — Original digital franchises such as Rhythm Roulette, Open Space and Shop Talk across YouTube and social platforms.
- **Creative Agency (Decon)** — Full-service branded content and campaigns for clients including Sprite, HBO and Under Armour.
- **Direct-to-Consumer Commerce** — Online retail and merchandise, apparel collaborations and limited-edition collectibles via a Shopify Plus storefront.

## Achievements

- Released Run the Jewels 2 (2014), named album of the year by Pitchfork, Stereogum and Spin.
- Produced acclaimed documentaries including Fresh Dressed and the Netflix docuseries Rapture.
- Anchored the global Hip Hop 50 celebration with soundtracks, films and live events.
- Signed and revived catalogs of legacy artists including Nas, DJ Premier, Ghostface Killah and Raekwon.
- Expanded internationally with Mass Appeal India alongside Universal Music Group.

## Latest updates

- **2025-04** — Announced the Legend Has It... series with new albums from Nas & DJ Premier, Ghostface Killah, Raekwon, Mobb Deep, De La Soul, Big L and Slick Rick.
- **2023-08** — Anchored hip-hop's 50th anniversary with Hip Hop 50 soundtracks, documentaries and Hip-Hop 50 Live concerts.
- **2021-11** — Launched the Hip Hop 50 soundtrack EP series, opening with a volume produced by DJ Premier.

## Links

- Website: https://massappeal.com
- LinkedIn: http://www.linkedin.com/company/mass-appeal
- Twitter/X: http://www.twitter.com/MassAppeal
- YouTube: https://www.youtube.com/user/MassAppeal
- Instagram: https://www.instagram.com/massappeal
- Facebook: http://www.facebook.com/massappeal
- TikTok: https://www.tiktok.com/@massappeal

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Profile page: https://yespress.io/mass-appeal
Published by YesPress — https://yespress.io
Last updated: 2026-07-19