# Mason Hale

> Mason Hale is the Austin-based founder and CEO of Team Topia, the company behind SwimTopia and Meet Maestro. A former chief technologist at frog design and CTO of OneSpot, he turned an onerous volunteer job for his children's neighborhood swim team into a sports-software business used internationally, then kept leading it after Campminder acquired Team Topia in 2025.

- **Role:** CEO & Founder at Team Topia
- **Organizations:** Team Topia, SwimTopia, Campminder, OneSpot, LargeSmall Systems, frog design
- **Education:** M.S., Engineering Management, The University of Texas at Austin
- **Known for:** Built SwimTopia from a tool for one neighborhood team into a platform serving customers in 20 countries by 2026., Led frog design's global digital technology group across nine studios and client work for Microsoft, T-Mobile, Disney, Dell, SAP and others., Launched SwimTopia, Meet Maestro and a companion mobile application with a small team.

## Career timeline

- **1998-2006** — Worked at frog design for eight years and became Chief Technologist, leading digital technology work across nine studios.
- **2006** — Left frog design and helped start LargeSmall Systems with Matt Cohen.
- **2007** — Named as an inventor on a patent for performing tasks with a wireless device using a graphical interface.
- **Before 2011** — Served as Chief Technology Officer at OneSpot.
- **2010** — Built an online system after volunteering as the computer representative for his children's neighborhood swim team.
- **2011** — Established Team Topia and officially launched SwimTopia.
- **2018** — Team Topia launched Meet Maestro for swim-meet operations.
- **2019** — Signed Team Topia's SEC Form D as president; the company had launched three products and acquired a competitor by this period.
- **2022** — Team Topia completed a Wefunder community round that raised $687,323 from 260 investors.
- **2025** — Campminder acquired Team Topia; Hale remained CEO and Team Topia continued operating independently as a subsidiary.
- **2026** — Marked 15 years since going all in on Team Topia and discussed the company's path on The Breakout Moment podcast.

## Achievements

- Built SwimTopia from a tool for one neighborhood team into a platform serving customers in 20 countries by 2026.
- Led frog design's global digital technology group across nine studios and client work for Microsoft, T-Mobile, Disney, Dell, SAP and others.
- Launched SwimTopia, Meet Maestro and a companion mobile application with a small team.
- Raised $687,323 from 260 investors through Team Topia's 2022 Wefunder community round.
- Led Team Topia through its 2025 acquisition by Campminder and remained CEO afterward.
- Co-invented a patented method involving a graphical user interface for wireless devices.

## Latest updates

- **2026-08** — Appeared on The Breakout Moment to discuss turning a volunteer role into a global software business, stretching limited runway and favoring customer problems over the conventional startup playbook.
- **2026-08** — Was midway through a two-month East Coast road trip visiting swim teams and leagues.
- **2026-04** — Shared a contract opening for a UI/UX designer to improve SwimTopia's user experience.
- **2026-03** — Marked 15 years since leaving full-time employment to build Team Topia.
- **2025-02** — Announced Team Topia's acquisition by Campminder and confirmed he would remain CEO.

## Links

- Website: https://teamtopia.com
- LinkedIn: https://www.linkedin.com/in/masonhale
- YouTube: https://www.youtube.com/watch?v=AURLBMox-XE
- Bluesky: https://bsky.app/profile/masonhale.com

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Profile page: https://yespress.io/mason-hale
Published by YesPress — https://yespress.io
Last updated: 2026-08-26