# Mary Ventresca

> Mary Ventresca is the Chief Marketing Officer of PATTISON Outdoor, where she leads brand strategy, communications, research, and product marketing. Across roughly three decades in advertising, she has worked through agency, media sales, business development, and marketing roles, becoming a public advocate for an out-of-home industry that pairs memorable creative with audience intelligence, measurement, and digital delivery.

- **Role:** Chief Marketing Officer at PATTISON Outdoor
- **Organizations:** PATTISON Outdoor, COMMB, Vividata, IAB Canada
- **Education:** McMaster Divinity College, Strategic Branding in the Digital Age; Strategic Marketing Management, Schulich School of Business - York University, Innovation & Design Thinking, Smith School of Business at Queen's University, Leading with Business Analytics, Ivey Academy - Ivey Business School, Strategy & Analysis Certificate, Canadian Management Centre
- **Known for:** Named a 2026 IAB Canada Outstanding Digital Citizenship honouree., Advanced to Chief Marketing Officer at PATTISON Outdoor after serving as vice president of marketing and business development and vice president of marketing and communications., Serves on Vividata's board and has held volunteer leadership roles with COMMB.

## Career timeline

- **By 2021** — Reported nearly 30 years in out-of-home planning, sales, and marketing, including early-career media sales at PATTISON Outdoor.
- **2016** — As PATTISON Outdoor's vice president of marketing and business development, discussed the strategic expansion of transit coverage in the Greater Toronto Area.
- **2019** — Published 'Out-of-Home is experiencing a Creative Renaissance' and commented publicly on a Toronto Pride transit campaign.
- **2021** — Began serving as a marketing volunteer with COMMB.
- **2022** — Joined Vividata's board and became a COMMB DEI Committee co-chair, according to her public LinkedIn profile.
- **2023** — Joined COMMB's AdAI Toronto panel on how the out-of-home industry was planning for AI.
- **2024** — Helped present the second annual Canadian Out-of-Home Awards.
- **2025** — Co-hosted the third annual Canadian Out-of-Home Awards.
- **2026** — Serving as PATTISON Outdoor's Chief Marketing Officer, led public discussion of PULSE by PATTISON, participated in IAB Canada programming, and was named a 2026 IAB Canada Outstanding Digital Citizenship honouree.

## Achievements

- Named a 2026 IAB Canada Outstanding Digital Citizenship honouree.
- Advanced to Chief Marketing Officer at PATTISON Outdoor after serving as vice president of marketing and business development and vice president of marketing and communications.
- Serves on Vividata's board and has held volunteer leadership roles with COMMB.
- Helped introduce PULSE by PATTISON, a transit and airport planning platform drawing on 20 billion data points.
- Regularly contributes to Canadian advertising panels and industry education on digital out-of-home, measurement, audience intelligence, AI, and creativity.
- Co-hosted the 2025 Canadian Out-of-Home Awards and helped present the 2024 program.

## Latest updates

- **2026-08** — Recognized as a 2026 IAB Canada Outstanding Digital Citizenship honouree for leadership and contributions to Canada's digital advertising community.
- **2026-08** — Appeared in a COMMB Office Study webinar examining attention and purchase consideration around office lobby and elevator screens.
- **2026-05** — Commented on the launch of PULSE by PATTISON, which uses 20 billion data points to support transit and airport media planning.
- **2026-05** — Marked PATTISON Outdoor's entry into the United States through a partnership with Tampa International Airport.
- **2026-01** — Featured by the Canadian Marketing Association as a career-night speaker and Chief Marketing Officer of PATTISON Outdoor.

## Links

- Website: https://pattisonoutdoor.com
- LinkedIn: https://www.linkedin.com/in/mary-ventresca-241a7a13

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Profile page: https://yespress.io/mary-ventresca
Published by YesPress — https://yespress.io
Last updated: 2026-08-24