# Maruri

> Maruri is an Ecuador-born independent creative company spanning advertising, media and branded film. Founded in Guayaquil in 1991 by Jimmy and Eduardo Maruri, it spent decades affiliated with Grey, sold a majority stake to the network in 2016, and returned to family control in 2024. Its calling card is culturally specific, results-minded work - most vividly Rice of Glory, a promotion that hid hand-painted prize grains in 200,000 packs and won the newly independent agency a Cannes Gold Lion.

- **Founded:** 1991
- **Headquarters:** Guayaquil, Ecuador
- **Founders:** Eduardo Maruri Miranda (Co-founder, Global CEO and Creative Chairman), Jimmy Maruri Rodríguez (Co-founder)
- **Products:** Maruri Creative, Maruri Media, Maruri Pictures
- **Notable:** Won Ecuador's first Cannes Gold Lion in 2012., Reached 44 Cannes Lions in total by June 2024, including nine Gold Lions., Won Cannes Gold in Brand Experience & Activation for Rice of Glory in 2024, the first Lion after returning to independent control.

## Products & services

- **Maruri Creative** — Brand strategy and campaigns across design, direct, outdoor, radio, PR, promotion, health and wellness, creative data, innovation and sustainability.
- **Maruri Media** — Media planning, buying, execution and performance-oriented communications.
- **Maruri Pictures** — Long-form branded entertainment from development through production and distribution, including documentaries and episodic series.

## Achievements

- Won Ecuador's first Cannes Gold Lion in 2012.
- Reached 44 Cannes Lions in total by June 2024, including nine Gold Lions.
- Won Cannes Gold in Brand Experience & Activation for Rice of Glory in 2024, the first Lion after returning to independent control.
- Named Agency of the Year at Ecuador's Cóndor awards in 2024 after winning one Grand Prix and 20 metals.
- Named Independent Agency of the Year at Cóndor 2025.
- Ranked first among agencies in the 2025 Best Branding Awards Ecuador table with 48 points.
- Won a 2025 Effie Ecuador Gold for Holcim/Disensa's La mejor jugada que los ferreteros podían hacer.

## Latest updates

- **2026-07** — Lavazza launched Family Blend, a five-episode global miniseries whose creative concept was developed with Maruri Group; Francesca Scorsese directed and Martin Scorsese stars.
- **2026-03** — Maruri publicized its creative role in Coca-Cola Zero Zero's Enjoy the Night work tied to the 007 First Light video game in Europe.
- **2025-12** — Maruri was named Independent Agency of the Year at Ecuador's 35th Cóndor awards.
- **2025-10** — The agency won Effie Ecuador Gold for Disensa and Holcim in the B2B category, plus additional silver and bronze recognition.
- **2024-06** — Rice of Glory won Cannes Gold as Maruri's first Lion after Eduardo and Fausto Maruri retook control of the agency from Grey.

## Links

- Website: https://maruri.com
- LinkedIn: https://www.linkedin.com/company/maruriecuador

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Profile page: https://yespress.io/maruri
Published by YesPress — https://yespress.io
Last updated: 2026-09-24