# Martine Reardon

> Martine Reardon is an American marketing executive best known for a 32-year career at Macy's, where she rose from the special events department to become Chief Marketing Officer from 2012 to 2016. She led a 1,300-person marketing organization spanning advertising, brand, social, mobile and digital media, and she presided over cultural institutions like the Macy's Thanksgiving Day Parade and the Fourth of July fireworks. Her teams collected Emmys, Clios, Effies and Reggie awards. After Macy's she joined the National Retail Federation as Chief Marketing Officer and later strategic advisor on content and retail strategy, and she has served on corporate and nonprofit boards including Empire Company / Sobeys and the Make-A-Wish Foundation of Illinois.

- **Role:** Strategic Advisor / Senior Advisor, Content and Retail Strategy at the National Retail Federation
- **Organizations:** National Retail Federation, Macy's, Inc., Federated Department Stores, Empire Company / Sobeys, Make-A-Wish Foundation of Illinois
- **Nationality:** American
- **Known for:** Led Macy's 1,300-person marketing organization as Chief Marketing Officer (2012-2016)., Presided over the Macy's Thanksgiving Day Parade and the Fourth of July fireworks shows., Marketing teams won Emmys, Reggies, Clios, Effies, Racies and Art Directors Club Awards under her leadership.

## Career timeline

- **1980s** — Began career at Federated Department Stores in the special events department at Abraham & Straus.
- **2007** — Named Executive Vice President, National Marketing Strategy, Events and Public Relations for Macy's Corporate Marketing.
- **2009** — Promoted to Executive Vice President for Marketing at Macy's.
- **2012** — Appointed Chief Marketing Officer of Macy's, Inc.
- **2016** — Departed Macy's after 32 years, effective May 13.
- **2016** — Joined the National Retail Federation as Chief Marketing Officer and EVP of Content and Membership.
- **2017** — Became an Independent Director at Empire Company / Sobeys, Inc.

## Achievements

- Led Macy's 1,300-person marketing organization as Chief Marketing Officer (2012-2016).
- Presided over the Macy's Thanksgiving Day Parade and the Fourth of July fireworks shows.
- Marketing teams won Emmys, Reggies, Clios, Effies, Racies and Art Directors Club Awards under her leadership.
- Marketing efforts contributed to multiple consecutive years of comparable sales growth at Macy's.
- Inducted into the Mobile Marketing Hall of Fame.
- Built a 32-year career at one company, rising from special events to the C-suite.

## Latest updates

- **2024** — Served as an advisor and speaker for NRF events including NRF Nexus and NRF Retail's Big Show APAC, focusing on retail content and strategy.

## Links

- LinkedIn: http://www.linkedin.com/in/martine-reardon-232b378
- YouTube: https://www.youtube.com/watch?v=emzFRRNqrk4

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Profile page: https://yespress.io/martine-reardon
Published by YesPress — https://yespress.io
Last updated: 2026-07-25