# Martin Werth

> Martin Werth is a London-based actuary and entrepreneur who founded UnderwriteMe in 2012 after a career at Munich Re and as managing director of Fortis Life, later Ageas Protect. He led UnderwriteMe until March 2020, then became a non-executive director. He is now Chief Executive and Co-Founder of a.genius.

- **Role:** Chief Executive & Co-Founder at a.genius
- **Organizations:** UnderwriteMe, Munich Re, Fortis Life, Ageas Protect, a.genius, The Autumn Project Limited
- **Known for:** Founded UnderwriteMe in 2012 and led it through its first product launches and international expansion., Helped launch Fortis Life in 2008., Led Fortis Life when its Your Life Plan and Real Life Cover products won the 2009 ifs Financial Innovation award for most effective insurance initiative or new product.

## Career timeline

- **Before 2006** — Spent more than 20 years at Munich Re, including a business development manager role.
- **2006** — Joined Fortis on 1 October to explore opportunities in the UK life insurance sector.
- **2008** — Helped establish Fortis Life; served as managing director of the business later known as Ageas Protect.
- **2012** — Founded UnderwriteMe with Pacific Life Re backing.
- **2014** — UnderwriteMe technology launched with UK insurers.
- **2015** — UnderwriteMe launched its UK comparison service, now known as the Protection Platform.
- **2017** — UnderwriteMe became wholly owned by Pacific Life Re.
- **2020** — Stepped down as CEO at the end of March; James Tait succeeded him and Werth became a non-executive director.
- **2022** — Included in COVER’s 25 Champions of Protection.
- **2024** — Shared his experience of fundraising for Autum.
- **2026** — The a.genius team page lists Werth as Chief Executive & Co-Founder; role verified in October 2026.

## Achievements

- Founded UnderwriteMe in 2012 and led it through its first product launches and international expansion.
- Helped launch Fortis Life in 2008.
- Led Fortis Life when its Your Life Plan and Real Life Cover products won the 2009 ifs Financial Innovation award for most effective insurance initiative or new product.
- Selected for COVER’s 25 Champions of Protection in 2022.

## Latest updates

- **2026-10** — Current a.genius team biography lists him as Chief Executive & Co-Founder; this is a verification date, not an appointment date.
- **2024-06** — Published an account of fundraising, describing personal introductions, a one-minute video and a six-minute angel pitch in Leeds.

## Links

- Website: https://agenius.co.uk/
- LinkedIn: https://www.linkedin.com/in/martin-werth-66884517/

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Profile page: https://yespress.io/martin-werth
Published by YesPress — https://yespress.io
Last updated: 2026-10-22