# Martin Aubut

> Martin Aubut is a Montreal marketing executive and digital-transformation operator whose career has moved through CGI, Bell, Quebecor, Havas, Yellow Pages, L'Oréal Canada, Cogeco and Nesto Group. As Nesto Group's chief marketing officer, he oversees marketing and communications across a growing Canadian mortgage ecosystem, applying a long-standing playbook built around customer insight, data, ambitious organizational change and fast experimentation.

- **Role:** Chief Marketing Officer at Nesto Group
- **Organizations:** Nesto Group, nesto, Cogeco Connexion, L'Oréal Canada, Yellow Pages Group, Havas Canada, Québecor, Bell, CGI
- **Nationality:** Canadian
- **Education:** Bachelor of Business Administration, Marketing, Université Laval, International Management Program (L'Oréal/CEDEP), INSEAD, Executive Program in Organizational Leadership, McGill University
- **Known for:** Helped establish L'Oréal Canada's internal digital team and expand its transactional sites to 17 by 2017., Oversaw e-commerce, CRM, data science and AI-related innovation as chief digital officer of L'Oréal Canada., Helped lead organizational transformation and strategic innovation at Cogeco Connexion before taking responsibility for marketing and e-commerce.

## Career timeline

- **2001-2002** — Director of Marketing and Sales at CGI.
- **2002-2005** — Director of Marketing and Product Management at Bell.
- **2005-2008** — General manager of reseaucontact.com at Québecor.
- **2009** — Vice-president of digital at Havas Canada.
- **2009-2011** — Director of social commerce and Canada411.ca at Yellow Pages Group.
- **2011-2018** — Led digital, e-commerce, CRM, data science and innovation at L'Oréal Canada, becoming chief digital officer.
- **2018-2020** — Vice-president of the Transformation Office and Strategic Innovation at Cogeco Connexion.
- **2020-2021** — Vice-president of Marketing and E-commerce at Cogeco Connexion.
- **2021** — Appointed chief marketing officer of nesto.
- **2024** — Role expanded to chief marketing officer of Nesto Group following the combination with CMLS.
- **2026** — Continues as Nesto Group CMO as the company announces a CAD 302 million Series E at a CAD 1.47 billion valuation.

## Achievements

- Helped establish L'Oréal Canada's internal digital team and expand its transactional sites to 17 by 2017.
- Oversaw e-commerce, CRM, data science and AI-related innovation as chief digital officer of L'Oréal Canada.
- Helped lead organizational transformation and strategic innovation at Cogeco Connexion before taking responsibility for marketing and e-commerce.
- Was appointed nesto's first chief marketing officer in 2021 and later assumed marketing leadership across the Nesto Group brand ecosystem.
- Built an extensive public teaching record as a conference speaker and writer on e-commerce, customer centricity, AI and digital transformation.
- His Nesto marketing team received Silver at the 2025 Google Search Honours Awards Canada.

## Latest updates

- **2026-06** — Shared Nesto Group's CAD 302 million Series E financing at a CAD 1.47 billion valuation and described it as validation of the company's strategy and teams.
- **2026-05** — Joined a Montreal Table Ronde conversation on value propositions, go-to-market strategy, channel selection and competing with incumbents.
- **2025-11** — Celebrated a Silver award for Nesto's marketing team at the Google Search Honours Awards Canada.
- **2025-09** — Appeared at EvolveDigital Montreal on a panel about AI, content, audience engagement and keeping marketing human.

## Links

- Website: https://martinaubut.com/
- LinkedIn: https://www.linkedin.com/in/martinaubut
- Twitter/X: https://twitter.com/MartyBoy008
- Facebook: https://www.facebook.com/martin.aubut1

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Profile page: https://yespress.io/martin-aubut
Published by YesPress — https://yespress.io
Last updated: 2026-08-24