# Martha Bitar

> Martha Bitar is the co-founder and executive chair of Flodesk, the bootstrapped email marketing company she formerly led as CEO, and co-founder and CEO of Stencil. Raised in Mexico, she moved into technology sales at Oracle after a planned government career fell through, then worked across sales, marketing, and business development at HoneyBook. Her approach centers on direct customer conversations, accessible design, and tools that help independent businesses grow.

- **Role:** Co-Founder & Executive Chair at Flodesk; Co-Founder & CEO at Stencil
- **Organizations:** Flodesk, Stencil, HoneyBook, Oracle
- **Nationality:** Mexican
- **Known for:** Co-founded Flodesk with Rebecca Shostak and Trong Dong., Led Flodesk as CEO through its development into a bootstrapped company serving tens of thousands of paying customers., Flodesk reported surpassing $36 million in annual recurring revenue for 2025.

## Career timeline

- **Before Flodesk** — Pursued a government analyst career, then entered technology sales at Oracle.
- **Before 2019** — Spent approximately five years at HoneyBook across sales, marketing, and business development; became director of business development.
- **2018** — Worked with Rebecca Shostak and Trong Dong on the venture that became Flodesk.
- **2019** — Flodesk launched publicly in August with Bitar as co-founder and CEO.
- **2020** — Discussed Flodesk’s growth to $5 million ARR in under a year on SaaStr.
- **2024** — Reported $27 million ARR, 80,000 paying customers, and 51 employees in an October SaaS Club interview.
- **2026** — Flodesk publicly confirmed her transition to executive chair and Rebecca Shostak’s appointment as CEO in January.
- **2026** — Identified publicly as co-founder and CEO of no-code software platform Stencil.

## Achievements

- Co-founded Flodesk with Rebecca Shostak and Trong Dong.
- Led Flodesk as CEO through its development into a bootstrapped company serving tens of thousands of paying customers.
- Flodesk reported surpassing $36 million in annual recurring revenue for 2025.
- Co-founded Stencil, a platform for building software products without code.

## Latest updates

- **2026-01** — Flodesk’s January 22 annual letter confirmed Bitar’s transition to executive chair and Rebecca Shostak’s move into the CEO role; the company reported more than $36 million ARR.
- **2026-10** — The Her AI Era Summit listed Bitar as Stencil co-founder and CEO for an October 14 session on building and launching software without code.

## Links

- Website: https://flodesk.com/
- LinkedIn: https://www.linkedin.com/in/marthabitar/
- Instagram: https://www.instagram.com/marthabitar/

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Profile page: https://yespress.io/martha-bitar
Published by YesPress — https://yespress.io
Last updated: 2026-10-22