# MarTech

> MarTech is a marketing technology publication and events brand published by Third Door Media, a Semrush business within Adobe. It helps marketing and marketing operations professionals understand software, strategy and buying decisions through reporting, newsletters, research, buyer’s guides, conferences and training.

- **Founded:** 2021
- **Headquarters:** Boston, United States
- **Founders:** Chris Elwell (Founder of publisher Third Door Media; initiator of MarTech conference with Scott Brinker), Scott Brinker (MarTech conference co-creator and founding programme chair)
- **Products:** MarTech publication and newsletters, MarTech Conference, MarTech Intelligence Reports, MarTech research surveys, MarTech Master Classes
- **Notable:** First MarTech conference held in Boston in 2014., Combined Marketing Land and MarTech Today under the MarTech publication in May 2021., Added MarTechBot in 2023 and expanded its features in January 2024.

## Products & services

- **MarTech publication and newsletters** — Daily marketing technology news, analysis and practitioner advice; newsletters are free.
- **MarTech Conference** — Practitioner education and community events, first held in Boston in 2014; four virtual editions advertised for 2026.
- **MarTech Intelligence Reports** — Category-specific buyer’s guides covering marketing software markets and vendor options.
- **MarTech research surveys** — Replacement, Career and Salary, and State of Your Stack surveys provide community benchmarks.
- **MarTech Master Classes** — Focused online marketing and AI training; December 2026 standard price is $299 per class, with discounts and 365-day replay access.
- **MarTechBot** — AI chatbot trained on MarTech content and the broader internet; specialist personas and image generation were announced in January 2024.
- **Vendor marketing programmes** — Advertising, sponsored content, content syndication, webinars and lead generation through publisher Third Door Media.

## Achievements

- First MarTech conference held in Boston in 2014.
- Combined Marketing Land and MarTech Today under the MarTech publication in May 2021.
- Added MarTechBot in 2023 and expanded its features in January 2024.
- Became part of Semrush through the October 2024 acquisition of Third Door Media.

## Latest updates

- **2026-10** — November 4 virtual conference promoted alongside December Master Classes; four virtual editions advertised for 2026.
- **2026-05** — Survey analysis reports that 62.9% of platform replacers also added applications to their total stack.
- **2026-04** — Adobe completed its acquisition of MarTech parent Semrush on April 28.
- **2026-03** — The 2025 Replacement Survey results showed lower replacement rates across several core marketing software categories.

## Links

- Website: https://martech.org/
- LinkedIn: https://www.linkedin.com/company/martechismarketing/
- Twitter/X: https://x.com/martechismktg
- YouTube: https://www.youtube.com/@MarTechisMarketing
- Facebook: https://www.facebook.com/martechismarketing

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Profile page: https://yespress.io/martech
Published by YesPress — https://yespress.io
Last updated: 2026-10-24