# Marta Higuera

> Marta Higuera is the co-founder and board chair of OpenAgent, the Australian real estate agent comparison business she built with former McKinsey colleague Zoe Pointon. A Stanford MBA graduate and former co-CEO, she brought earlier startup experience in Silicon Valley and Spain to the company, later became a managing director and partner at BCG Digital Ventures, and publicly announced her return from Singapore to Santander in 2023.

- **Role:** Co-Founder & Board Chair at OpenAgent
- **Organizations:** OpenAgent, McKinsey & Company, BCG Digital Ventures
- **Education:** MBA, Stanford Graduate School of Business, MSc, Autonomous University of Madrid, MS, Imperial College London
- **Known for:** Co-founded OpenAgent and served as co-CEO before becoming board chair., Helped build OpenAgent through its A$12 million funding round in 2016., Served as managing director and partner at BCG Digital Ventures.

## Career timeline

- **2001-2009** — Worked at McKinsey & Company; Dealroom records business analyst and engagement manager roles.
- **2012** — Developed OpenAgent with Zoe Pointon; the company records 2012 as its establishment year.
- **2013** — OpenAgent launched publicly in February, according to contemporary reporting.
- **2014** — OpenAgent raised A$1 million following an initial A$400,000 round in 2013.
- **2015** — OpenAgent secured A$6 million from Hollard Investments.
- **2016** — As co-founder and co-CEO, helped lead OpenAgent through a A$12 million round led by Reinventure.
- **2020-2023** — Managing director and partner at BCG Digital Ventures; dates recorded by Dealroom and departure corroborated by her own post.
- **2021** — Co-authored BCG’s Green Venturing in Southeast Asia publication.
- **2023** — Announced her move from Singapore back to Santander, Spain.
- **2026** — OpenAgent’s current media page identifies her as board chair; AEC’s April event programme also lists her as founder and chair.

## Achievements

- Co-founded OpenAgent and served as co-CEO before becoming board chair.
- Helped build OpenAgent through its A$12 million funding round in 2016.
- Served as managing director and partner at BCG Digital Ventures.
- Co-authored Green Venturing in Southeast Asia, published by BCG on 23 November 2021.

## Latest updates

- **2026-04** — Listed on AEC’s 14 April business AI webinar programme for a session on executive perspectives, startup lessons and organisational transformation.
- **2023-04** — Publicly announced a move from Singapore back to Santander and plans to freelance and reconnect with Spanish and European contacts.

## Links

- LinkedIn: https://www.linkedin.com/in/martahiguera/

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Profile page: https://yespress.io/marta-higuera
Published by YesPress — https://yespress.io
Last updated: 2026-10-16