# Marshmallow

> Marshmallow is a UK insurance and finance company focused on people moving to Britain. Its car insurance recognises overseas driving experience and claim-free records, while its direct car lending looks beyond a thin UK credit history. It also offers van, telematics and home insurance.

- **Founded:** 2017
- **Headquarters:** London, United Kingdom
- **Founders:** Oliver Kent-Braham (Co-founder and Co-CEO), Alexander Kent-Braham (Co-founder and Co-CEO), David Goate (Co-founder and Chief Architect)
- **Products:** Car insurance, Van insurance, Marshmallow Move, Car finance, Home insurance
- **Notable:** Reached a $1.25 billion valuation at its September 2021 Series B., Ranked second in the Financial Times Europe fastest-growing companies list in 2023, according to its company history., Insured over one million drivers cumulatively by April 2025.

## Products & services

- **Car insurance** — Fully comprehensive motor policies with overseas driving experience and qualifying foreign claim-free records recognised.
- **Van insurance** — Fully comprehensive van cover, including options for additional protection.
- **Marshmallow Move** — Telematics insurance using a phone app and Tag, powered by Cambridge Mobile Telematics.
- **Car finance** — Direct hire-purchase lending from Marshmallow Credit Services Limited, assessing more than UK credit score alone.
- **Home insurance** — Buildings and contents cover arranged by Marshmallow and underwritten by Wakam UK Limited.
- **Marshmallow app** — Policy documents, detail changes, document uploads, live chat and accident reporting.

## Achievements

- Reached a $1.25 billion valuation at its September 2021 Series B.
- Ranked second in the Financial Times Europe fastest-growing companies list in 2023, according to its company history.
- Insured over one million drivers cumulatively by April 2025.
- Reported reaching profitability before its summer 2024 car-finance project.
- Launched car finance after an eight-month build.

## Latest updates

- **2025-04** — Announced $90 million Series C financing at a valuation above $2 billion.
- **2026-06** — Published an account of building its car-finance product in eight months.
- **2026-07** — Published engineering and data-science reflections on five years of growth.
- **2026-08** — Published fraud, underwriting and operations staff reflections, including discussion of its in-house AI automation tool Marsha.

## Links

- Website: https://www.marshmallow.com
- LinkedIn: https://www.linkedin.com/company/marshmallowltd/
- Twitter/X: https://twitter.com/getmarshmallow
- Instagram: https://www.instagram.com/getmarshmallow/
- Facebook: https://www.facebook.com/marshmallowinsurance/

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Profile page: https://yespress.io/marshmallow
Published by YesPress — https://yespress.io
Last updated: 2026-10-11