# Marpipe

> Marpipe is a New York software company that helps ecommerce brands and agencies redesign dynamic product ads, generate product-level videos and AI imagery, and manage product feeds across advertising channels. Its catalog-focused platform combines creative automation with testing and optional managed design and feed services.

- **Founded:** 2019
- **Headquarters:** New York, United States
- **Founders:** Dan Pantelo (Founder and CEO)
- **Products:** Catalog Creative / Enriched Catalogs, Product Level Video, Generative Catalogs, Feed Management, SKU Optimization
- **Notable:** Announced an $8 million Series A led by Stage 2 Capital in September 2021., Ridge case study reports 53% higher ROAS versus its original catalog ads., Raymour & Flanigan case study reports 54% higher ROAS after testing a free next-day mattress delivery callout.

## Products & services

- **Catalog Creative / Enriched Catalogs** — Apply branded templates, dynamic product attributes, pricing, offers and product-specific color treatments to catalog imagery.
- **Product Level Video** — Render motion ads for individual SKUs using product images, video templates, text overlays, effects and countdown timers; this template workflow does not require generative AI.
- **Generative Catalogs** — Apply AI-generated copy and product imagery across feeds, including lifestyle scenes, seasonal backgrounds and localization. The product page labels generative video coming soon as researched on 2026-10-05.
- **Feed Management** — Manage fields, categories, tags, channel-specific feeds and product sets, with free DIY tools or a dedicated managed-feed service.
- **SKU Optimization** — Use performance rules to filter products and direct catalog advertising toward suitable SKUs.
- **Multivariate Creative Testing** — Automate ad variations and analyze creative-variable performance; a documented foundational offering in the company’s earlier product history.
- **Agency Partner Program** — Catalog support, DPA training, shared Slack channels, referral benefits and co-selling assistance for agencies.

## Achievements

- Announced an $8 million Series A led by Stage 2 Capital in September 2021.
- Ridge case study reports 53% higher ROAS versus its original catalog ads.
- Raymour & Flanigan case study reports 54% higher ROAS after testing a free next-day mattress delivery callout.
- Ashley Canada case study reports 33% higher purchase ROAS and 19% lower cost per purchase in a Meta A/B test.
- Sijo’s dedicated case study reports a 67% ROAS increase and 39% more efficient CPA.

## Latest updates

- **2026-09** — Announced a Meta-supported Enterprise subsidy pilot for eligible catalog-video advertisers, with an October 9 enrollment deadline.
- **2026-09** — Published a catalog-ad best-practices guide ordering improvements from feed quality to creative and campaign structure.
- **2026-05** — Published guidance on adapting catalog advertising for Stories and Reels using motion and format-specific design.

## Links

- Website: https://www.marpipe.com/
- LinkedIn: https://www.linkedin.com/company/marpipe/
- Twitter/X: https://x.com/Marpipe_HQ
- YouTube: https://www.youtube.com/channel/UCqXoZw9dKGAB7Bth7095dtg
- Instagram: https://www.instagram.com/marpipe_hq

---

Profile page: https://yespress.io/marpipe
Published by YesPress — https://yespress.io
Last updated: 2026-10-05