# Marni Puente

> Marni Puente is the senior vice president and chief marketing and communications officer at SAIC, where she has connected brand positioning, account-based marketing, customer research and AI-enabled workflows to the company’s growth strategy. Her route to the role ran from a Kennedy Center press internship and Smithsonian public affairs through Booz Allen Hamilton, Accenture, Eagle Hill Consulting and KPMG, giving her an unusual bridge between cultural storytelling, professional services and the federal technology market.

- **Role:** Senior Vice President and Chief Marketing and Communications Officer at SAIC
- **Organizations:** SAIC, KPMG US, Eagle Hill Consulting, Accenture, Booz Allen Hamilton, BearingPoint, UNICOM Government, Smithsonian Institution, John F. Kennedy Center for the Performing Arts
- **Education:** Master of Science in Communication Management, Towson University, Bachelor of Arts, The Johns Hopkins University
- **Known for:** Led SAIC's Mission Integration brand campaign and broader brand refresh., Built a growth-marketing capability linking marketing with account and deal-based business development activity., Directed customer and market analysis covering more than 600,000 market data points and feedback from nearly 200 customers and prospects.

## Career timeline

- **1999-2006** — Worked in public affairs at the Smithsonian Institution after beginning her career as a press intern at the Kennedy Center.
- **2005-2006** — Served as marketing manager at UNICOM Government.
- **2006-2007** — Worked as a strategic communications consultant at BearingPoint.
- **2008-2014** — Held a senior marketing and communications role at Booz Allen Hamilton.
- **2014-2017** — Led integrated marketing work for public service at Accenture.
- **2017-2018** — Served as marketing director at Eagle Hill Consulting.
- **2018-2024** — Held successive growth and marketing leadership roles at KPMG US, including market development, commercial advisory and enterprise innovation.
- **2024** — Joined SAIC as senior vice president and chief marketing officer; communications was later reflected in her title.
- **2025** — Led SAIC's Mission Integration brand campaign and created an AI-first marketing operating model.
- **2026** — Named a finalist in the Chief Officer Awards' CMO or Marketing Executive of the Year category.

## Achievements

- Led SAIC's Mission Integration brand campaign and broader brand refresh.
- Built a growth-marketing capability linking marketing with account and deal-based business development activity.
- Directed customer and market analysis covering more than 600,000 market data points and feedback from nearly 200 customers and prospects.
- Established SAIC's Marketing and Communications AI Committee and its 30 Days of AI enablement program.
- Hosted and delivered a keynote at the inaugural North American Marketing Leadership Summit in 2025.
- Selected as a 2026 Chief Officer Awards finalist for CMO or Marketing Executive of the Year.
- Served as a mentor and competition judge for University of Maryland MBA students.

## Latest updates

- **2026-05** — Named a finalist for the 2026 Chief Officer Awards in the CMO or Marketing Executive of the Year category.
- **2026-02** — WashingtonExec highlighted her 2025 Mission Integration campaign, partner ecosystem work and AI enablement program.
- **2026-01** — Appeared on Attribution Nation to discuss B2G brand relevance, buyer access and AI-first marketing.
- **2025-08** — Appeared on a positioning-focused podcast discussion about SAIC's rebrand and internal alignment.
- **2025** — Hosted and keynoted the inaugural North American Marketing Leadership Summit in Phoenix.
- **2024-11** — Discussed growth marketing, mission integration and automation in a CMO Chats interview.

## Links

- Website: https://www.saic.com
- LinkedIn: https://www.linkedin.com/in/marni-puente
- YouTube: https://youtu.be/RS88MNcBBF4

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Profile page: https://yespress.io/marni-puente
Published by YesPress — https://yespress.io
Last updated: 2026-08-21