# Marlow Nickell

> Marlow Nickell is co-founder and CEO of Grocery TV, the largest in-store retail media network for U.S. grocery. From a University of Texas physics degree and a stint at McKinsey, he took the unusual path of writing the original software himself before running the company that now puts screens in over 6,500 grocery stores reaching roughly 95 million shoppers.

- **Role:** Co-founder & CEO at Grocery TV
- **Organizations:** Grocery TV, Cube (formerly Cube ATX), McKinsey & Company
- **Nationality:** American
- **Education:** Physics and Plan II Honors, The University of Texas at Austin
- **Known for:** Built the largest in-store retail media network in U.S. grocery, Grew Grocery TV to 88 employees and $36M+ raised across three offices (Austin, Dallas, NYC), Reached roughly 95 million shoppers monthly through 21,000+ displays

## Career timeline

- **pre-2016** — Business Analyst at McKinsey & Company
- **pre-2016** — Co-founded Cube (boutique design and software engineering firm in Austin)
- **2016** — Co-founded Grocery TV with Don Oelke and Edward Cates; wrote initial software
- **2022** — Grocery TV raised Series B ($30M); total funding to date $36M+
- **2024-2026** — Grew network past 6,500 stores, 21,000+ displays, 200+ retail partners

## Achievements

- Built the largest in-store retail media network in U.S. grocery
- Grew Grocery TV to 88 employees and $36M+ raised across three offices (Austin, Dallas, NYC)
- Reached roughly 95 million shoppers monthly through 21,000+ displays
- Geopath-audited inventory for third-party impression verification
- Named to Inc. Regionals 2026: Southwest list

## Latest updates

- **2026-01** — Grocery TV named to Inc. Regionals 2026: Southwest list.
- **2025-09** — Appeared as speaker at Advertising Week New York 2025.

## Links

- Website: https://grocerytv.com
- LinkedIn: https://www.linkedin.com/in/marlow-nickell
- Twitter/X: https://twitter.com/Grocery_TV

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Profile page: https://yespress.io/marlow-nickell
Published by YesPress — https://yespress.io
Last updated: 2026-07-09