# Markus Linder

> Markus Linder is an Austrian entrepreneur and impact investor based in Vienna. He co-founded SMARTASSISTANT, later Zoovu, led it as founding CEO, and left daily operations in 2019. He founded inoqo in 2020 and Triple Impact Ventures in 2022. In February 2026, inoqo and Mondra announced a planned merger that would bring him into Mondra’s leadership team.

- **Role:** Co-founder & CEO at inoqo; Founder at Triple Impact Ventures
- **Organizations:** Zoovu (formerly SMARTASSISTANT), inoqo, Triple Impact Ventures
- **From:** Schladming, Austria
- **Nationality:** Austrian
- **Education:** International Business Administration, WU Vienna University of Economics and Business, International business studies; exchange, KU Leuven, Exchange studies, Universidad Gabriela Mistral, Santiago
- **Known for:** Co-founded Zoovu and served as its founding CEO., Helped build Zoovu from a Vienna student venture to an international team of approximately 150 by his 2019 departure., Founded inoqo and developed its shift from a consumer app to business impact-assessment software.

## Career timeline

- **2006** — Co-founded the business that became SMARTASSISTANT and subsequently Zoovu; public biographies differ between 2005 and 2006, while his XING history starts in August 2006.
- **2017** — SMARTASSISTANT announced a €5 million Series A led by Beringea.
- **2018** — Handed over the Zoovu CEO role in March and supported the transition.
- **2019** — Left daily operations and took a family sabbatical.
- **2020** — Founded inoqo.
- **2022** — Established Triple Impact Ventures; its legal entity was registered in April.
- **2023** — inoqo shifted toward business software for retailers and food suppliers.
- **2026** — inoqo and Mondra announced a merger agreement on 17 February; Linder was announced as joining the combined leadership team, subject to transaction completion.

## Achievements

- Co-founded Zoovu and served as its founding CEO.
- Helped build Zoovu from a Vienna student venture to an international team of approximately 150 by his 2019 departure.
- Founded inoqo and developed its shift from a consumer app to business impact-assessment software.
- Founded the Vienna-based early-stage investment vehicle Triple Impact Ventures.

## Latest updates

- **2026-02** — Mondra and inoqo announced a merger agreement, with Linder expected to join Mondra’s leadership team. The announcement anticipated completion in Q2 2026 subject to regulatory approval; this research does not establish completion.
- **2025-07** — Named as a speaker for a CHOICE webinar with dm on product impact transparency.

## Links

- Website: https://www.triple-impact.ventures/
- LinkedIn: https://www.linkedin.com/in/lindermarkus/
- Twitter/X: https://twitter.com/markuslinder
- Facebook: https://www.facebook.com/markus.linder

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Profile page: https://yespress.io/markus-linder
Published by YesPress — https://yespress.io
Last updated: 2026-10-25