# Marketwave

> Marketwave is a privately held, woman-owned brand communications and strategic marketing agency in Plano, Texas. Founded by Tina Young in 1998, it serves middle-market and large organizations - especially in energy, healthcare, technology, finance, and nonprofits - through brand strategy, employee experience, public relations, and sales enablement. Its distinctive proposition is that a company should research and design the employee journey with the same care it gives the customer journey.

- **Founded:** 1998
- **Headquarters:** Plano, United States
- **Founders:** Tina Young (Founder and CEO)
- **Products:** Brand Strategy, Employee Experience, Public Relations, Sales Enablement
- **Notable:** Named to the Inc. 5000 list of fastest-growing private companies three times., Named to the SMU Cox Dallas 100 list of fast-growing companies., Built a client relationship with Oncor lasting more than 20 years.

## Products & services

- **Brand Strategy** — Research, discovery workshops, positioning, purpose, messaging, visual identity, and brand platforms that align stakeholder groups.
- **Employee Experience** — Employee research, personas, journey mapping, employer branding, internal communications, recruitment marketing, onboarding, branded spaces, and culture programs.
- **Public Relations** — Media relations, executive communications, thought leadership, content strategy, press-release programs, reputation building, and event support.
- **Sales Enablement** — Lead generation, digital campaigns, websites, content, collateral, and tools designed to support revenue teams.

## Achievements

- Named to the Inc. 5000 list of fastest-growing private companies three times.
- Named to the SMU Cox Dallas 100 list of fast-growing companies.
- Built a client relationship with Oncor lasting more than 20 years.
- Served Baylor Healthcare, later Baylor Scott & White Health, for 12 years.
- Served as ORIX USA's agency of record for six years.
- Won a MarCom Platinum award for a Sempra Texas campaign.
- Supported an Endeavor wellness campaign in which participation reached 1,081 employees in 2021, up 200% from 2020.
- Helped Epic Health Services increase its military-veteran talent pipeline by 30% in the first year of an employer-brand program.

## Latest updates

- **2026-08** — Published guidance on organizational AI readiness, emphasizing employee listening, training, guardrails, and human judgment.
- **2026-07** — Published an employee-persona framework built from interviews, surveys, workforce data, and leadership workshops.
- **2026-03** — Introduced its 'EX Factor' framing for employee experience as an organizational-health and growth lever.
- **2025** — Reported expansion in West Texas through client referrals and added McKesson employee-experience work to its company timeline.

## Links

- Website: https://marketwave.biz/
- LinkedIn: https://www.linkedin.com/company/marketwave/
- Twitter/X: https://twitter.com/marketwave
- Facebook: https://www.facebook.com/marketwaveagency/

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Profile page: https://yespress.io/marketwave
Published by YesPress — https://yespress.io
Last updated: 2026-09-20