# MarketVision

> MarketVision is a privately held San Antonio marketing agency founded by Yvonne "Bonnie" Garcia in 1998. It uses cultural research, behavioral insight and people-centered design to build campaigns, services and brand experiences for corporations, public agencies and nonprofits - often beginning with an audience conversation rather than a media plan.

- **Founded:** 1998
- **Headquarters:** San Antonio, United States
- **Founders:** Yvonne "Bonnie" Garcia (Founder and CEO)
- **Products:** Cultural and consumer research, Integrated campaign development, Shopper and experiential marketing, People-centered service design, Behavior-change communications
- **Notable:** Founder Yvonne Garcia was inducted into the American Advertising Federation's Southwest Advertising Hall of Fame in 2025., The Ante La Duda, Pregunta campaign built a 25,000-member Facebook community in one year and generated 2.3 million video views., MarketVision reports that 29,000 women secured a contraceptive method during the Puerto Rico health initiative; the CDC Foundation turned the approach into an emergency-response toolkit.

## Products & services

- **Cultural and consumer research** — Audience interviews, behavioral inquiry and strategic planning used to identify the meaning behind purchase, participation and health decisions.
- **Integrated campaign development** — Creative platforms spanning advertising, branded content, digital and social marketing, public relations, media planning and transcreation.
- **Shopper and experiential marketing** — Retail activations, promotions, live events, influencer programs and community outreach designed around how people behave in context.
- **People-centered service design** — Collaborative design-thinking work that can change a customer journey or service itself, as in MassMutual's ValoraLife online insurance experience.
- **Behavior-change communications** — Health, education and social-impact campaigns that combine trusted messengers, useful information, community participation and measurable action.

## Achievements

- Founder Yvonne Garcia was inducted into the American Advertising Federation's Southwest Advertising Hall of Fame in 2025.
- The Ante La Duda, Pregunta campaign built a 25,000-member Facebook community in one year and generated 2.3 million video views.
- MarketVision reports that 29,000 women secured a contraceptive method during the Puerto Rico health initiative; the CDC Foundation turned the approach into an emergency-response toolkit.
- The Mondelez merienda programs used 59 influencers and a celebrity chef, generated more than 75 recipes and reached 9.9 million people socially.
- Coca-Cola's BE campaign activated more than 10,000 stores, produced 115 million media impressions and increased customized programs by 300%.
- MarketVision celebrated 25 years in business in 2023 and was a finalist for the San Antonio Business Journal's 2023 Business of the Year.
- Garcia was named a 2022 Texas Association of Mexican American Chambers of Commerce Woman of Distinction.

## Latest updates

- **2026-07** — MarketVision said it partnered with Alamo Colleges District to bring the Alamo Technical Institute brand to life for the institute's public launch.
- **2026-01** — The agency delivered a CDC Foundation webinar for community-based organizations on storytelling in health communications, including practical video-production guidance and the impact of AI.
- **2025-04** — Founder Yvonne Garcia was inducted into the AAF Southwest Advertising Hall of Fame as its only 2025 honoree from San Antonio.
- **2023-10** — MarketVision marked its 25th anniversary and was recognized among San Antonio Business Journal Business of the Year finalists.

## Links

- Website: https://mvculture.com
- LinkedIn: https://www.linkedin.com/company/market-vision
- Twitter/X: https://twitter.com/mvculture
- Instagram: https://instagram.com/mvculture
- Facebook: https://www.facebook.com/mvculture

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Profile page: https://yespress.io/marketvision
Published by YesPress — https://yespress.io
Last updated: 2026-09-24