# MarketPlace

> MarketPlace is a privately held St. Louis strategy, research, branding, and marketing firm focused on the connected worlds of food, beverages, ingredients, supplements, biotechnology, and pet nutrition. Founded by former food-technology professionals Tracy and Phil Landau in 2002, it works across both B2B and consumer markets - from naming a bioactive ingredient and testing package concepts to building trade-show programs, retail identities, websites, PR, and digital campaigns.

- **Founded:** 2002
- **Headquarters:** St. Louis, United States
- **Founders:** Tracy Landau (President and Co-founder), Phil Landau (CEO and Co-founder)
- **Products:** Strategy consulting, Nextin Research, B2B branding and marketing, CPG branding and marketing, Focused growth programs
- **Notable:** Generated 900+ leads for AMF Bakery Systems at IBIE across five integrated booths and 15,900+ square feet., Helped Ronzoni reach 90%+ purchase consideration; the documented program also reported year-over-year gains of 255% in Meta ad clicks, 94% in web visits from Meta, and 545% in Meta engagement., Secured 90+ earned-media placements for Brightseed and exceeded the campaign's annual pickup goal within seven months.

## Products & services

- **Strategy consulting** — Brand architecture, positioning, naming, go-to-market planning, innovation, growth strategy, executive consulting, and fractional CMO support.
- **Nextin Research** — Proprietary category intelligence and custom consumer research spanning social listening, surveys, concept testing, voice-of-customer interviews, and trend reports.
- **B2B branding and marketing** — Ingredient branding, corporate rebrands, sales tools, trade advertising, public relations, media planning, lead generation, and trade-show strategy.
- **CPG branding and marketing** — Consumer positioning, naming, identity, packaging, ecommerce and digital-shelf content, photography, video, websites, and omnichannel campaigns.
- **Focused growth programs** — Brand Health Tracker, Nextin Ideations, Authority Amplifier, and Launchpad package research and strategy around defined growth moments.

## Achievements

- Generated 900+ leads for AMF Bakery Systems at IBIE across five integrated booths and 15,900+ square feet.
- Helped Ronzoni reach 90%+ purchase consideration; the documented program also reported year-over-year gains of 255% in Meta ad clicks, 94% in web visits from Meta, and 545% in Meta engagement.
- Secured 90+ earned-media placements for Brightseed and exceeded the campaign's annual pickup goal within seven months.
- Helped drive 34+ beverage launches for Cognizin through strategic lead generation and account-based marketing.
- Reports a 39% increase in online sales from multichannel marketing for a national pet brand.
- Has operated continuously since 2002 and lists 11-50 employees on LinkedIn.

## Latest updates

- **2026-08** — Published research coverage on how pet-supplement shoppers move across retail channels.
- **2026-05** — Published findings reporting that 76% of cat owners are influenced by brand values.
- **2026-04** — Published men's-health research describing a broader shift in wellness beyond muscle-focused positioning.
- **2026-01** — Published new work on Lesaffre's B2B website and campaign and on the launch strategy and identity for the &Mind cognitive supplement.

## Links

- Website: https://marketplacebranding.com
- LinkedIn: https://www.linkedin.com/company/marketplacebranding
- Facebook: https://www.facebook.com/marketplacestlouis

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Profile page: https://yespress.io/marketplace
Published by YesPress — https://yespress.io
Last updated: 2026-09-20