# Marketo vs HubSpot

> A practical comparison of Adobe Marketo Engage and HubSpot Marketing Hub that begins with procurement rather than feature checklists. Adobe names four Marketo packages but requires prospective buyers to request customized pricing, reflecting its place inside an enterprise Experience Cloud stack. HubSpot publishes prices across its ladder, including Marketing Hub Professional at $800 per month with an annual commitment, although that tier still routes buyers to sales and carries a required $3,000 onboarding fee. The choice is therefore partly about which operating model, cost structure and implementation burden a team is ready to own.

## Achievements

- Marketo became part of Adobe Experience Cloud after Adobe's 2018 acquisition.
- HubSpot built a graduated product ladder spanning free tools, Starter, Professional and Enterprise tiers.
- Both platforms support campaign automation, lead management and coordination between marketing and sales.

## Latest updates

- **2026-08** — HubSpot's official pricing page listed Marketing Hub Professional from $800 per month on an annual commitment, with 2,000 marketing contacts, three core seats and a required $3,000 onboarding fee.
- **2026-08** — Adobe's official Marketo page described the product as an AI-powered enterprise marketing automation solution and offered demo booking; its pricing page continued to require buyers to request customized pricing.

## Links

- Website: https://business.adobe.com/products/marketo.html

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Last updated: 2026-08-15