# Marketing Evolution

> Marketing Evolution is an enterprise marketing measurement and data infrastructure company. Its Substrate platform unifies and contextualizes fragmented marketing data, reconstructs missing journeys, and supplies performance context to analytics and AI systems; Darwin provides conversational measurement, simulation, and optimization. Earlier product materials use the Mevo brand.

- **Founded:** 2000
- **Headquarters:** New York, United States
- **Founders:** Rex Briggs (Founder; former CEO)
- **Products:** Substrate, Darwin, Mevo Data Platform, Mevo Decision Engine, Onboarding and practitioner support
- **Notable:** Named a Leader in the Forrester Wave for Marketing Measurement and Optimization Solutions, Q1 2020., Company reports 81% more checkouts, 48% more site visits, and 102% more engaged sessions in an unnamed telecom case after an early-2025 budget reallocation., Substrate launch announcement reports 240 analyst hours saved and reporting reduced to four days in one enterprise deployment.

## Products & services

- **Substrate** — Marketing data foundation with ingestion, normalization, taxonomy and KPI governance, journey reconstruction, lineage, and open publishing; broadly available August 2026.
- **Darwin** — Conversational intelligence application for measurement, budget simulation, recommendations, monitoring, and reporting; the current company history dates it to 2025.
- **Mevo Data Platform** — Earlier branding for marketing data ingestion, normalization, contextualization, and privacy-preserving enrichment.
- **Mevo Decision Engine** — Enterprise SaaS measurement and optimization product listed on AWS Marketplace; public 12-month base contract is $65,000 including one KPI, with $15,000 per additional KPI.
- **Onboarding and practitioner support** — Expert implementation and ongoing support for enterprise marketing teams.

## Achievements

- Named a Leader in the Forrester Wave for Marketing Measurement and Optimization Solutions, Q1 2020.
- Company reports 81% more checkouts, 48% more site visits, and 102% more engaged sessions in an unnamed telecom case after an early-2025 budget reallocation.
- Substrate launch announcement reports 240 analyst hours saved and reporting reduced to four days in one enterprise deployment.
- International engagements announced in 2018 across the UK, France, China, Japan, and Brazil.

## Latest updates

- **2026-09** — Published a webinar item about trust, conflicting definitions, and drifting marketing taxonomies on September 29.
- **2026-08** — Announced broad availability of Substrate on August 12; CEO Stephen Williams explained the infrastructure strategy on August 19.
- **2025-12** — Announced new Insight Partners-led funding for AI-ready marketing data infrastructure.

## Links

- Website: https://marketingevolution.com/
- LinkedIn: https://www.linkedin.com/company/marketing-evolution
- Twitter/X: https://twitter.com/MktgEvolution
- Facebook: https://www.facebook.com/marketingevolution

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Profile page: https://yespress.io/marketing-evolution
Published by YesPress — https://yespress.io
Last updated: 2026-10-02