# Marketing Alliance

> Marketing Alliance is a privately held economic-development marketing consultancy based in Celebration, Florida, with an office in Austin. It helps cities, counties, development authorities, chambers, universities, utilities and infrastructure organizations package local advantages for site selectors and corporate decision-makers through strategy, websites, video, paid media, public relations, lead generation and measurement. The company says it has worked with more than 475 communities in 29 states over more than 25 years.

- **Founded:** 2001
- **Headquarters:** Celebration, United States
- **Products:** Website strategy and development, Video production and community storytelling, Digital marketing and paid media, Business attraction and lead generation, Strategic planning and implementation
- **Notable:** Reports serving more than 475 communities across 29 states over more than 25 years., By 2019, its economic-development website portfolio was reported at more than 250 U.S. communities., A Henderson, Kentucky workforce-attraction campaign was reported to increase positive Facebook reactions by 286%.

## Products & services

- **Website strategy and development** — Conversion-oriented economic-development sites combining positioning, user experience, data tools and lead capture.
- **Video production and community storytelling** — Overview films, executive testimonials, industrial-site showcases, looping headers and short-form social video, from pre-production through delivery.
- **Digital marketing and paid media** — Audience definition, messaging, content, targeted Facebook and LinkedIn media, campaign deployment and reporting.
- **Business attraction and lead generation** — Targeted outreach intended to engage site selectors and corporate decision-makers and move prospects into a project pipeline.
- **Strategic planning and implementation** — Execution-focused plans informed by research, stakeholder input and former economic-development practitioners.
- **Branding, public relations and investor materials** — Brand systems, media visibility, presentations, property briefs, RFP templates and collateral for public-sector and economic-development organizations.
- **Data, CRM and performance measurement** — Dashboards, analytics, reporting and CRM systems that connect campaign activity to follow-up.

## Achievements

- Reports serving more than 475 communities across 29 states over more than 25 years.
- By 2019, its economic-development website portfolio was reported at more than 250 U.S. communities.
- A Henderson, Kentucky workforce-attraction campaign was reported to increase positive Facebook reactions by 286%.
- A Kentucky Cornerstone email campaign was reported to identify 27 company leads.
- Created HendersonNow.com with Datastory and the City of Henderson to reveal and connect local entrepreneurial resources.
- Built a Peach County site with layered national, regional and local interactive mapping for sites, infrastructure and access.

## Latest updates

- **2026-09** — The company website presents an expanded best-practices offering across websites, video, paid media, PR, lead generation, site readiness, conference strategy, workforce marketing, BRE and CRM measurement.
- **2026-07** — The Town of Meredith, New Hampshire engaged David Petr for economic-development consulting at a reported rate of $175 per hour.
- **2026-04** — The video portfolio added work for Greater Brownsville, Claremore, Wise County and other communities.
- **2026-03** — Florida corporate records show Marketing Alliance, Inc. filed its 2026 annual report and remained active.
- **2025-09** — David Petr presented foundational marketing, business-development materials and communications strategy work to the Titusville City Council.
- **2023-01** — David Petr became CEO and owner, broadening the company’s stated direction toward business development, lead generation, site selection, tourism and talent attraction.

## Links

- Website: https://www.marketingallianceinc.com/
- LinkedIn: https://www.linkedin.com/company/marketing-alliance-inc.
- Twitter/X: https://twitter.com/MktngAlliance
- Facebook: https://facebook.com/pages/Jackson-MS/Marketing-Alliance/128227876624

---

Profile page: https://yespress.io/marketing-alliance
Published by YesPress — https://yespress.io
Last updated: 2026-09-23