# Marketing Against the Grain

> A HubSpot-owned marketing media brand combining the Kipp Bodnar and Kieran Flanagan podcast, a free newsletter, practitioner interviews, campaign breakdowns and downloadable marketing workflows. It helps marketers and business leaders turn changing channels and AI tools into practical experiments.

- **Founded:** 2022
- **Headquarters:** Cambridge, United States (parent HubSpot)
- **Founders:** Kipp Bodnar (Launch co-host; HubSpot Chief Marketing Officer), Kieran Flanagan (Launch co-host; HubSpot SVP of Marketing)
- **Products:** Marketing Against the Grain podcast, Marketing Against the Grain newsletter, Resource Hub
- **Notable:** Launched for listeners on April 5, 2022, according to the original trailer., Publisher reports more than 150,000 newsletter readers on its current About page., Expanded public offering now includes newsletter, video/audio podcast, articles and downloadable workflows.

## Products & services

- **Marketing Against the Grain podcast** — Free audio and video discussions of marketing strategy, growth and AI with Kipp Bodnar, Kieran Flanagan and guests.
- **Marketing Against the Grain newsletter** — Free practitioner stories, campaign breakdowns and frameworks; the current About page advertises three editions per week.
- **Resource Hub** — Downloadable prompts and workflows for ad production, lead-generation tools, content repurposing and marketing automation.

## Achievements

- Launched for listeners on April 5, 2022, according to the original trailer.
- Publisher reports more than 150,000 newsletter readers on its current About page.
- Expanded public offering now includes newsletter, video/audio podcast, articles and downloadable workflows.

## Latest updates

- **2026-09** — Published a HubSpot email preference redesign case reporting a 34% reduction in unsubscribe rate and approximately 22,000 subscribers retained in one month; these are parent-company case results.
- **2026-09** — Published a practitioner interview on how Karina Martinez built DRAFTED’s community before selling to it.
- **2026-10** — Apple feed lists episode 460 on Instagram and Muse AI, following an episode about personal AI assistants.

## Links

- Website: https://marketingagainstthegrain.com/
- LinkedIn: https://www.linkedin.com/company/hubspot-masters-in-marketing/
- Twitter/X: https://twitter.com/matgpod
- YouTube: https://www.youtube.com/@MATGpod
- Instagram: https://www.instagram.com/marketingatg/
- TikTok: https://www.tiktok.com/@marketingatg

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Profile page: https://yespress.io/marketing-against-the-grain
Published by YesPress — https://yespress.io
Last updated: 2026-10-09