# MarketDial

> MarketDial is a Salt Lake City software company that brings the discipline of online A/B testing to physical stores. Its test-and-learn platform lets retailers, grocers, convenience chains, restaurants, and CPG brands run a new price, layout, promotion, or product in a controlled set of locations, measure the real lift against comparable control stores, and decide whether to roll it out to hundreds more before spending the money. Founded in 2016 by a former venture investor and a former McKinsey consultant, the company counts Casey's, Maverik, Kum & Go, Dick's Sporting Goods, Woolworths, and Calvin Klein among its clients.

- **Founded:** 2016
- **Headquarters:** Salt Lake City, Utah, United States
- **Founders:** Morgan Davis (CEO & Co-founder), Johnny Stoddard (Co-founder & Chief Revenue Officer), Joseph Turner (Co-founder)
- **Team size:** Approximately 40-60 employees
- **Products:** MarketDial Test-and-Learn Platform, Onboarding & Data Processing, Test Design, Output & Analysis, SiteHQ
- **Notable:** Raised $7.5M Series A in 2018 led by Crosslink Capital., Secured a follow-on growth investment led by Finistere Ventures in 2021., Signed enterprise clients across grocery, convenience, apparel, and restaurants, including Woolworths, Dick's Sporting Goods, and Casey's.

## Products & services

- **MarketDial Test-and-Learn Platform** — Cloud software for designing and analyzing in-store experiments: it selects representative test and matched control stores, runs the analysis, and reports lift, basket impact, and the optimal rollout - without requiring the client to build a data science team.
- **Onboarding & Data Processing** — MarketDial's team organizes and maintains a client's messy point-of-sale and location data so tests run on clean inputs, included in the subscription.
- **Test Design** — Automated setup of test parameters - representativeness, comparability, confidence - replacing manual spreadsheet work with a repeatable, statistically sound protocol.
- **Output & Analysis** — Reporting tools that identify optimal rollout, run basket-impact analysis, and let teams explore where and why lift happened.
- **SiteHQ** — An AI-driven site-selection product (sitehq.ai) that helps retailers model where to open the next location, extending the test-and-learn philosophy to real estate.

## Achievements

- Raised $7.5M Series A in 2018 led by Crosslink Capital.
- Secured a follow-on growth investment led by Finistere Ventures in 2021.
- Signed enterprise clients across grocery, convenience, apparel, and restaurants, including Woolworths, Dick's Sporting Goods, and Casey's.
- Reports a 95 NPS and markets a 10:1 ROI guarantee.
- Launched SiteHQ, extending test-and-learn into AI-driven site selection.
- Positioned as the independent alternative to a Mastercard-owned incumbent in offline test-and-learn.

## Latest updates

- **2023** — Expanded its offering with SiteHQ, an AI-driven site-selection product at sitehq.ai.
- **2021-11** — Announced a growth investment led by Finistere Ventures with participation from Crosslink Capital, Peterson Ventures, and Kickstart Seed Fund.
- **2018-09** — Closed a $7.5M Series A led by Crosslink Capital to scale its test-and-learn platform for brick-and-mortar retail.

## Links

- Website: https://marketdial.com
- LinkedIn: https://www.linkedin.com/company/marketdial
- Twitter/X: https://twitter.com/MarketDial
- YouTube: https://www.youtube.com/watch?v=58KF1S_90R8
- Facebook: https://facebook.com/MarketDialSoftware/

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Profile page: https://yespress.io/marketdial
Published by YesPress — https://yespress.io
Last updated: 2026-08-21