# Markacy

> Markacy is a New York performance-marketing and strategy firm founded by former finance and PwC consultants Tucker Matheson and Chris Jones. Its pitch is unusually legible: begin with contribution margin, payback periods and CAC-to-LTV economics, then manage media, CRM, creative testing and measurement against the client's P&L. The company grew from a clientless 2018 launch to an Inc. 5000 honoree, and 24 Seven acquired it for an undisclosed sum in November 2025 while keeping the agency's operating model intact.

- **Founded:** 2018
- **Headquarters:** New York, United States
- **Founders:** Tucker Matheson (Co-Founder and Managing Partner), Chris Jones (Co-Founder and Managing Partner)
- **Team size:** Approximately 25-35 employees; LinkedIn lists 11-50, supplied data lists 25, and Digiday reported 35 in 2025.
- **Products:** Full-Funnel Media, Measurement & Analytics, CRM & Lifecycle Marketing, Strategy Consulting, Deals & Diligence
- **Notable:** Ranked No. 935 on the 2023 Inc. 5000., Ranked No. 67 on the 2023 Inc. Regionals Northeast list and No. 130 in 2024., Named to Adweek's 2022 Top 75 Fastest-Growing Agencies.

## Products & services

- **Full-Funnel Media** — Omnichannel media planning, buying and optimization across paid social, paid search, marketplaces, TV, CTV, retail media, print and out-of-home.
- **Measurement & Analytics** — Marketing-mix modeling, incrementality and conversion-lift testing, dashboarding and customer analytics supported by a proprietary cloud data lake.
- **CRM & Lifecycle Marketing** — Email and SMS strategy, segmentation, automation, retention programs and customer-lifetime-value optimization.
- **Strategy Consulting** — Growth strategy, financial modeling, marketing transformation, outsourced CMO work and organizational consulting for CMOs, CFOs and growth leaders.
- **Deals & Diligence** — Marketing diligence, growth kickstarts and portfolio-company advisory for private-equity and venture investors.
- **GEO & AI Search** — Generative-engine optimization and brand-discovery work spanning ChatGPT, Perplexity, Claude, Gemini and conventional search.

## Achievements

- Ranked No. 935 on the 2023 Inc. 5000.
- Ranked No. 67 on the 2023 Inc. Regionals Northeast list and No. 130 in 2024.
- Named to Adweek's 2022 Top 75 Fastest-Growing Agencies.
- Reported roughly 40% compound annual growth after Covid and 35 employees in 2025.
- Acquired by 24 Seven in November 2025 as the buyer's fourth acquisition of that year and twelfth overall.
- Public case studies report a 71.5% year-over-year ecommerce revenue increase for Malbon and 10x ROAS for HOBO.

## Latest updates

- **2025-11** — 24 Seven acquired Markacy for an undisclosed amount; the agency remained a standalone operating brand.
- **2025-12** — Digiday reported that Markacy began cross-selling creative and branding work with Futureman and collaborating across 24 Seven's agency group.
- **2026-04** — Markacy announced a move to a new headquarters at 298 Fifth Avenue in New York.
- **2026-07** — The company expanded its public positioning around four disciplines: full-funnel media, measurement and analytics, GEO and AI search, and strategy consulting.

## Links

- Website: https://markacy.com
- LinkedIn: https://www.linkedin.com/company/markacy
- Twitter/X: https://twitter.com/gomarkacy
- Facebook: https://facebook.com/gomarkacy

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Profile page: https://yespress.io/markacy
Published by YesPress — https://yespress.io
Last updated: 2026-08-22