# Mark Rojas

> Mark Rojas is the Founder & CEO of Proper AI, a San Francisco-based company that has reinvented property accounting by combining human expertise with AI automation. Raised in New York's real estate world and trained as a designer, Rojas channeled a Fine Arts background and a stint at a Sequoia-backed startup into building a company that handles bookkeeping for property managers overseeing hundreds of thousands of units. Proper AI has raised over $17 million in funding and employs 320 people, offering property managers a full outsourced accounting team at roughly 30% less than in-house alternatives.

- **Role:** Founder & CEO at Proper AI
- **Organizations:** Proper AI, Shopular, Heremeow
- **From:** New York, United States
- **Nationality:** American
- **Education:** Bachelor's Degree, Political Science & Fine Arts, University of Southern California
- **Known for:** Founded Proper AI, which grew to 320 employees and $37.3M in annual revenue, Raised over $17 million in total funding from top-tier investors including QED Investors and MetaProp, Built a property accounting platform serving property managers overseeing 250 to 50,000+ units

## Career timeline

- **2005** — Enrolled at University of Southern California to study Political Science and Fine Arts
- **2009** — Graduated from USC
- **2013** — Joined Shopular as Head of Design, recruited via Sequoia Capital to redesign their mobile app
- **2015** — Founded Heremeow, a social media platform focused on augmented reality
- **2017** — Founded Proper AI (originally as Proper) in May 2017, applying AI and automation to property management accounting
- **2020** — Proper raises $4.8M seed round led by MetaProp, described by media as 'Uber of property accounting'
- **2021** — Proper raises $9M Series A led by QED Investors with participation from MetaProp, Expa, and Bling Capital
- **2024** — Proper AI reaches 320 employees, $37.3M annual revenue, and $17.1M total funding; completes Series B round

## Achievements

- Founded Proper AI, which grew to 320 employees and $37.3M in annual revenue
- Raised over $17 million in total funding from top-tier investors including QED Investors and MetaProp
- Built a property accounting platform serving property managers overseeing 250 to 50,000+ units
- Scaled Proper AI to cover 15,450,000+ commercial square feet
- Delivered accounting services at ~30% less cost than traditional in-house property accounting teams
- Recruited via Sequoia Capital to redesign Shopular's mobile app, which was later acquired by Ebates
- Successfully integrated Proper AI with major property management software platforms including Appfolio, Buildium, Entrata, MRI, and Netsuite

## Latest updates

- **2024-08** — Proper AI completed its latest funding round (Series B), bringing total funding to $17.1M
- **2024-01** — Proper AI reached 320 employees and $37.3M in reported annual revenue
- **2021-07** — Proper raised $9M Series A led by QED Investors; TechCrunch covered the round
- **2020-08** — Proper raised $4.8M seed round led by MetaProp; HousingWire dubbed it 'Uber of property accounting'

## Links

- Website: https://proper.ai
- LinkedIn: http://www.linkedin.com/in/themarkrojas
- Twitter/X: https://twitter.com/themarkrojas
- Facebook: https://www.facebook.com/properai

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Profile page: https://yespress.io/mark-rojas
Published by YesPress — https://yespress.io
Last updated: 2026-05-25