# Mark Messina

> Mark Messina is Managing Director and CEO of ANSCER Robotics Americas, the U.S. arm of a Bengaluru-based hybrid autonomous mobile robot company. With more than 25 years across engineering, manufacturing and operations, he helped build the modern warehouse-robot industry from the inside - joining Amazon during the Kiva Systems acquisition, later working on Amazon Prime Air drones, IoT at Mattel, and leading U.S. expansions for Geek+ and Addverb. He now runs ANSCER's Austin, Texas headquarters, championing a frugal, ROI-first approach to robotics and a Robots-as-a-Service model built to put automation within reach of small operators.

- **Role:** Managing Director & CEO, Americas at ANSCER Robotics
- **Organizations:** ANSCER Robotics, Addverb Technologies, Geek+, Mattel, Amazon Prime Air, Amazon Robotics, Kiva Systems
- **Nationality:** American
- **Education:** Mechanical Engineering (background)
- **Known for:** Helped pioneer modern warehouse automation from inside Kiva Systems and Amazon Robotics, Led U.S. market entries for multiple international robotics firms (Geek+, Addverb, ANSCER), More than 25 years of experience spanning engineering, manufacturing and operations

## Career timeline

- **Early career** — Mechanical engineer designing medical devices
- **~2012** — Joined Amazon during the Kiva Systems acquisition/transition (Kiva Systems / Amazon Robotics)
- **Post-Amazon Robotics** — Worked on Amazon Prime Air drone delivery program
- **—** — Led IoT device work at Mattel across 13 global factories
- **—** — Built a fulfillment/robotics operation for a California health & wellness e-commerce company
- **—** — Chief Operating Officer at Geek+, leading U.S. market expansion
- **2022** — CEO of Addverb Technologies USA
- **2025-02** — Appointed Managing Director & CEO, Americas at ANSCER Robotics; opened U.S. HQ in Austin, Texas

## Achievements

- Helped pioneer modern warehouse automation from inside Kiva Systems and Amazon Robotics
- Led U.S. market entries for multiple international robotics firms (Geek+, Addverb, ANSCER)
- More than 25 years of experience spanning engineering, manufacturing and operations
- Established ANSCER Robotics' U.S. headquarters in Austin, Texas with operations in Plano and Dallas
- Recognized industry veteran in AGV/AMR development and adoption

## Latest updates

- **2025-02** — Appointed Managing Director & CEO, Americas at ANSCER Robotics, opening the company's U.S. headquarters in Austin, Texas.
- **2025-06** — Detailed ANSCER's hybrid AMR strategy and Robots-as-a-Service model in a Robotics & Automation News interview.

## Links

- Website: https://anscer.com
- LinkedIn: https://www.linkedin.com/in/worldteam/

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Profile page: https://yespress.io/mark-messina
Published by YesPress — https://yespress.io
Last updated: 2026-07-01