# Mark Kirkham

> Mark Kirkham is Chief Marketing Officer of PepsiCo Beverages U.S., where he oversees marketing for a portfolio that includes Pepsi, Mountain Dew, Gatorade and partnerships with Starbucks and Lipton. After beginning his PepsiCo career in 2010, he spent years in international beverage leadership, helped coordinate Pepsi's 2023 visual-identity rollout across 179 countries, accelerated zero-sugar platforms and returned to the United States before being promoted to CMO in 2025. His operating style combines consumer immersion, locally led ideas, disciplined brand stewardship and a stated preference for making simple ideas special.

- **Role:** Chief Marketing Officer, PepsiCo Beverages U.S.
- **Organizations:** PepsiCo, Procter & Gamble, Gillette, Duracell
- **Known for:** Coordinated Pepsi's 2023 brand-identity launch across 179 countries with global consistency and local adaptations., Led the international approach to accelerating zero-sugar beverage offerings before becoming U.S. beverage CMO., Named to Campaign's CMO 50 list for 2025.

## Career timeline

- **Before 2010** — Worked in global and U.S. marketing roles on Duracell at Gillette and Procter & Gamble, including five years in global battery marketing and a final year focused on the U.S.
- **2010** — Joined PepsiCo.
- **2017** — Served as Head of Marketing and Innovation for PepsiCo Beverages Western Europe, responsible for regional brand strategy, programs and innovation platforms.
- **2023-2024** — Served as Senior Vice President and Chief Marketing Officer for PepsiCo International Beverages, based in Dublin, overseeing beverage brand strategy outside the U.S.
- **2023** — Helped lead the coordinated rollout of Pepsi's first major visual identity refresh in 16 years across 179 countries.
- **2024** — Returned to the United States as Senior Vice President of Marketing for sparkling brands after nine years in international leadership roles.
- **2025** — Promoted to Chief Marketing Officer of PepsiCo Beverages U.S., succeeding Greg Lyons.
- **2026** — Led marketing around major beverage initiatives including Pepsi's Super Bowl LX campaign, Pepsi Prebiotic Cola, Gatorade work and Mountain Dew Baja Blast's MLB partnership.

## Achievements

- Coordinated Pepsi's 2023 brand-identity launch across 179 countries with global consistency and local adaptations.
- Led the international approach to accelerating zero-sugar beverage offerings before becoming U.S. beverage CMO.
- Named to Campaign's CMO 50 list for 2025.
- Oversaw U.S. beverage marketing work recognized across The One Show, Effie Worldwide, The FAB Awards, the Clios and AdForum in 2026.
- Serves on the Ad Council board of directors.

## Latest updates

- **2026-06** — Celebrated U.S. beverage campaigns recognized by The One Show, Effie Worldwide, The FAB Awards, the Clios and AdForum, including Pepsi's Food Deserves Pepsi and The Choice, Gatorade's No Ordinary Athlete and work for bubly and Pure Leaf.
- **2026-04** — Discussed PepsiCo's use of retail media as a shopper-engagement and product-launch platform at POSSIBLE in Miami Beach.
- **2026-02** — Appeared on The Martha Stewart Podcast to discuss the economics and strategy of Super Bowl advertising and the distinction between marketing and advertising.
- **2026-02** — Commented on Mountain Dew Baja Blast becoming Major League Baseball's official soft drink and on Gatorade's renewed MLB relationship.
- **2025-10** — Named to Campaign's CMO 50 list for 2025.

## Links

- Website: https://www.pepsico.com/
- LinkedIn: https://www.linkedin.com/in/mark-kirkham-59572
- YouTube: https://www.youtube.com/watch?v=jmQPEW42z88

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Profile page: https://yespress.io/mark-kirkham
Published by YesPress — https://yespress.io
Last updated: 2026-08-21