# Mark Hoadley

> Mark Hoadley is the co-founder and CEO of Hauler Hero, a vertical software company building cloud-native, AI-powered tools for the waste and recycling industry - CRM, dispatch, routing, billing and customer portals for the haulers that pick up the trash. A former ServiceTitan sales leader, he and brother-in-law Ben Sikma launched the company in 2020 after watching how outdated the software running garbage trucks really was. Hauler Hero now serves more than 200 hauling companies and has facilitated roughly 35 million trash pickups, raising a $16M Series A led by Frontier Growth in early 2026.

- **Role:** Co-Founder & CEO at Hauler Hero
- **Organizations:** Hauler Hero, ServiceTitan, NavTrac
- **Nationality:** American
- **Education:** Bachelor's degree, Harvard University, High school (math & science), Illinois Mathematics and Science Academy
- **Known for:** Co-founded and leads Hauler Hero, now serving 200+ waste and recycling companies across 40 states, Platform has facilitated roughly 35 million trash pickups since 2020, Customers collectively serve nearly one million commercial and residential waste producers

## Career timeline

- **2017-2020** — Sales leader at ServiceTitan, rising to Director of Special Projects and Strategic Account Sales
- **2020** — Co-founded Hauler Hero with brother-in-law Ben Sikma; became CEO
- **2022** — Launched the Hauler Hero platform in beta
- **2024** — Public rollout of the platform in Q1; raised a $10M seed round; revenue grew 200%
- **2026** — Closed a $16M Series A led by Frontier Growth to expand AI capabilities

## Achievements

- Co-founded and leads Hauler Hero, now serving 200+ waste and recycling companies across 40 states
- Platform has facilitated roughly 35 million trash pickups since 2020
- Customers collectively serve nearly one million commercial and residential waste producers
- Raised more than $30M in venture funding, including a $16M Series A led by Frontier Growth
- Doubled revenue, customer base and head count in the year following the seed round
- Top sales representative and strategic-accounts director at ServiceTitan before founding

## Latest updates

- **2026-02** — Closed a $16M Series A led by Frontier Growth, with much of it earmarked for AI agents and expansion into municipal clients.
- **2024-12** — Profiled by TechCrunch; announced 120+ customers across 40 states and 200% revenue growth following a $10M seed round.

## Links

- Website: https://haulerhero.com
- LinkedIn: https://www.linkedin.com/in/hoadley/

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Profile page: https://yespress.io/mark-hoadley
Published by YesPress — https://yespress.io
Last updated: 2026-06-03