# Mark Childs

> Mark Childs is the Chief Marketing Officer of Metrolinx, where he applies a consumer-marketing career built at Kellogg, Campbell Canada and Samsung Canada to public transportation. His remit spans revenue, ridership and reputation across GO Transit, UP Express, PRESTO and Metrolinx, with customer analytics, fare programs, partnerships and experience design serving as the connective tissue.

- **Role:** Chief Marketing Officer at Metrolinx
- **Organizations:** Metrolinx, Samsung Electronics Canada, Campbell Company of Canada, Kellogg Company, PFLAG Canada, Association of Canadian Advertisers, Advertising Standards Canada, Enactus Canada, Concerned Children's Advertisers
- **Education:** NEOMA Business School (then Groupe ESC Business School), Reims, France, Queen Mary's College, England
- **Known for:** Received the Marketing Hall of Fame Impact Award in 2012., Helped pioneer PFLAG Canada's 2012 awareness campaign, which won a Cannes Lion., Led Samsung Canada marketing as the brand returned to Canada's top 10 most influential brands in 2017.

## Career timeline

- **Before 2004** — Built a consumer packaged goods marketing career that included senior leadership at Kellogg Company.
- **2004-2013** — Served as Vice President of Marketing at Campbell Company of Canada.
- **2012** — Received the Marketing Hall of Fame Impact Award and helped launch a PFLAG Canada awareness campaign that won a Cannes Lion.
- **2013-2018** — Served as Chief Marketing Officer at Samsung Electronics Canada, leading brand marketing, public relations, corporate social responsibility, digital and social media.
- **2018-present** — Serves as Chief Marketing Officer at Metrolinx, overseeing marketing strategy supporting GO Transit, PRESTO, UP Express and Metrolinx.

## Achievements

- Received the Marketing Hall of Fame Impact Award in 2012.
- Helped pioneer PFLAG Canada's 2012 awareness campaign, which won a Cannes Lion.
- Led Samsung Canada marketing as the brand returned to Canada's top 10 most influential brands in 2017.
- At Metrolinx, leads marketing plans connecting fare and non-fare sales, communications, customer analytics and experience across GO Transit, UP Express, PRESTO and Metrolinx.
- Championed the Canada Young Lions Marketers initiative and contributed to several Canadian advertising and marketing organizations.

## Latest updates

- **2025-09** — Presented Metrolinx's 'Enjoy the Ride' item and the quarterly marketing report at the September 2025 board meeting.
- **2024-09** — Presented marketing priorities tied to service frequency, sports, concerts, cultural events and ridership recovery; the board minutes reported GO summer ridership at 90 percent of pre-pandemic levels and UP Express above 100 percent.
- **2023-11** — Reported GO weekend ridership recovery at 148 percent of 2019 levels, with destination, event and tourism partnerships supporting demand.

## Links

- Website: https://www.metrolinx.com
- LinkedIn: https://www.linkedin.com/in/mark-childs-1a98768

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Profile page: https://yespress.io/mark-childs
Published by YesPress — https://yespress.io
Last updated: 2026-08-24