# Mark Brosso

> Mark Brosso is a Pennsylvania-based serial entrepreneur and the founder and CEO of PurpleLab. Across more than 25 years in healthcare data, he has built Health Market Science from a one-person startup to a company purchased at a $55 million enterprise value, created Aileron Solutions and sold it to IMS Health in 2014, and founded PurpleLab in 2017. His current company uses a no-code platform and harmonized claims data to help healthcare organizations turn real-world data into evidence and business decisions.

- **Role:** Founder and CEO at PurpleLab
- **Organizations:** PurpleLab, Health Market Science, Aileron Solutions, Tonum Health
- **Nationality:** American
- **Education:** Bachelor of Science in Marketing, Shippensburg University of Pennsylvania, Master of Business Administration, Shippensburg University, John L. Grove College of Business
- **Known for:** Built Health Market Science from a one-person startup into a company purchased in 2007 at a $55 million enterprise value., Led Health Market Science to Inc. 500 recognition in 2004 and 2005., Founded Aileron Solutions and sold it to IMS Health in 2014.

## Career timeline

- **1999** — Founded Health Market Science as a one-person startup serving pharmaceutical, biotech, medical-device, pharmacy, and benefits-management customers with data, software, and analytics.
- **2004-2005** — Health Market Science was named to the Inc. 500 in consecutive years.
- **2007** — Health Market Science was purchased at an enterprise value of $55 million.
- **2014** — Aileron Solutions, Brosso's next healthcare-data company, was sold to IMS Health, now IQVIA.
- **2017** — Founded PurpleLab, applying data organization, cleansing, management, and governance to real-world healthcare data.
- **2019** — PurpleLab completed its Series A financing.
- **2022** — PurpleLab announced a $40 million Series B led by Primus Capital after reporting four consecutive years of triple-digit growth; it also highlighted its CMS Qualified Entity status.
- **2023** — Discussed entrepreneurship, role clarity, and self-awareness on Edison Partners' Electrifying Growth podcast, and appeared in a MedCity News interview at HLTH.
- **2024** — PurpleLab joined the Network Advertising Initiative as it expanded its healthcare advertising business.
- **2025** — PurpleLab acquired KAID Health, combining its structured claims data with KAID's artificial intelligence and natural-language-processing technology.

## Achievements

- Built Health Market Science from a one-person startup into a company purchased in 2007 at a $55 million enterprise value.
- Led Health Market Science to Inc. 500 recognition in 2004 and 2005.
- Founded Aileron Solutions and sold it to IMS Health in 2014.
- Led the first data aggregator, according to PurpleLab's corporate biography, to use the Universal Patient Key de-identification method to link disparate medical and pharmacy claims while maintaining a longitudinal patient view.
- Founded PurpleLab in 2017 and raised a $40 million Series B in 2022.
- Built PurpleLab through four consecutive years of triple-digit growth by the time of its 2022 Series B announcement.
- Serves as an active investor, board director, and adviser to founders and early-stage companies.

## Latest updates

- **2025-09** — PurpleLab acquired KAID Health; Brosso said the deal would combine PurpleLab's data with KAID's AI to draw insight from unstructured clinical narratives.
- **2025-02** — PurpleLab and Payerset announced a price-and-coverage intelligence partnership combining claims, pricing, and coverage-policy data.
- **2024-10** — PurpleLab joined the Network Advertising Initiative, with Brosso stressing responsible, privacy-conscious growth in healthcare advertising.
- **2023-10** — Brosso discussed the importance of real-world data to the clinical side of life sciences in a MedCity News interview at HLTH 2023.

## Links

- Website: https://purplelab.com
- LinkedIn: https://www.linkedin.com/in/mark-brosso-73861b5/
- Twitter/X: https://twitter.com/purplelabinc
- YouTube: https://www.youtube.com/watch?v=5s-V6LRK0w4
- Facebook: https://facebook.com/purplelabinc/

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Profile page: https://yespress.io/mark-brosso
Published by YesPress — https://yespress.io
Last updated: 2026-09-27