# Mark Britto

> Mark Britto is the co-founder and founding CEO of Boku, a non-executive director of the company, a senior advisor at NewView Capital and an advisor to sFOX. He co-founded Accept.com, acquired by Amazon in 1999, later led Ingenio to an AT&T acquisition agreement, and served as PayPal’s chief product officer after earlier credit and sales leadership roles.

- **Role:** Co-founder and Non-Executive Director at Boku; Senior Advisor at NewView Capital; Advisor at sFOX
- **Organizations:** Boku, Accept.com, Amazon, Ingenio, PayPal, FirstUSA Bank, NationsBank, NewView Capital, sFOX
- **Education:** B.S. in Industrial Engineering and Operations Research, University of California, Berkeley, M.S. in Operations Research, University of California, Berkeley
- **Known for:** Co-founded Accept.com, which Amazon acquired in June 1999 for an approximate $189 million purchase price., Led Ingenio to an acquisition agreement with AT&T announced in November 2007., Co-founded Boku and led its early development as founding CEO.

## Career timeline

- **1994-1998** — Executive Vice President of Credit Policy at FirstUSA Bank, following a risk-management role at NationsBank.
- **1998** — Co-founded Accept.com in October.
- **1999** — Amazon completed its acquisition of Accept.com on June 9; Britto joined Amazon.
- **1999-2002** — Held Amazon roles in business development, strategic alliances, marketing, merchandising and services sales.
- **2002** — Left Amazon to become CEO of Keen, subsequently known as Ingenio.
- **2007** — As Ingenio CEO, led the company to an acquisition agreement with AT&T announced in November.
- **2009** — Co-founded Boku and served as its founding CEO; the payment service launched in June.
- **2014** — Jon Prideaux became Boku CEO, succeeding Britto.
- **2017** — Joined PayPal in global credit leadership; Boku listed on AIM while Britto was chair.
- **2018** — Participated in sFOX’s $22.7 million funding round.
- **2019** — Became PayPal Executive Vice President of Global Sales and Credit.
- **2020** — Became PayPal Executive Vice President and Chief Product Officer in March.
- **2022** — Stepped down as Boku chair in June, remaining a director. Ceased to be a PayPal executive officer when John Kim became CPO in September.
- **2023** — PayPal’s February filing set February 28 as his expected employment end date.
- **2025** — sFOX announced his appointment as strategic advisor in October.
- **2026** — An October Boku announcement confirmed his continuing non-executive directorship.

## Achievements

- Co-founded Accept.com, which Amazon acquired in June 1999 for an approximate $189 million purchase price.
- Led Ingenio to an acquisition agreement with AT&T announced in November 2007.
- Co-founded Boku and led its early development as founding CEO.
- Served as Boku chair during its 2017 admission to AIM.
- Held PayPal executive leadership roles across credit, sales and product.

## Latest updates

- **2026-10** — Boku disclosed that Britto, a non-executive director, exercised 500,000 share options on September 29, increasing his holding to 11,822,589 shares, or 3.88% of issued share capital.
- **2025-10** — sFOX named Britto a strategic advisor in a leadership expansion announcement.

## Links

- LinkedIn: https://www.linkedin.com/in/markbritto/

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Profile page: https://yespress.io/mark-britto
Published by YesPress — https://yespress.io
Last updated: 2026-10-23