# Mark Allen & Co. Public Relations

> Mark Allen & Co. is a New York strategic communications firm founded by former magazine editor Mark Pasetsky. Its distinguishing move is to treat public relations like an editorial operation: finding the argument inside a company, coaching the executive who can carry it, and turning that idea into earned coverage, bylined articles, awards, speaking appearances, partnerships, and crisis-ready messaging. The privately held agency serves CEOs, founders, creative agencies, technology and AI companies, entertainment businesses, and consumer brands, with offices in New York, Los Angeles, and Miami following its 2026 acquisition of Alban Communications.

- **Founded:** 2010
- **Headquarters:** New York, United States
- **Founders:** Mark Pasetsky (Founder & CEO)
- **Products:** Strategic PR and media relations, Executive positioning and thought leadership, Speaking and events, Awards strategy, Crisis and reputation counsel
- **Notable:** Expanded from New York to Los Angeles and, through the 2026 Alban Communications acquisition, Miami., Curated conversations across multiple Cannes Lions 2026 venues and reported booking roughly 50-76 client speaking opportunities across activations., Helped Exiger earn coverage across CNBC, Reuters, The Wall Street Journal, Newsweek, Fortune, The New York Times, Fox News, and The Hill while expanding its presence at Davos and Axios and Semafor events.

## Products & services

- **Strategic PR and media relations** — Narrative development, media outreach, brand messaging, launch support, and sustained earned-media programs.
- **Executive positioning and thought leadership** — Executive messaging, bylined articles, op-eds, content development, and visibility programs built around subject-matter expertise.
- **Speaking and events** — Panel development, speaker placement, preparation, moderation, and event partnerships at venues including Cannes Lions, CES, SXSW, Advertising Week, and POSSIBLE.
- **Awards strategy** — Selection, narrative development, evidence gathering, writing, and editing for industry award submissions.
- **Crisis and reputation counsel** — Preparation and executive guidance during scrutiny, organizational change, reputational challenges, and high-pressure public moments.
- **CEO Advisory** — One-on-one counsel with Mark Pasetsky on executive visibility, positioning, communications, media, and high-stakes decisions.
- **PrideNOW** — Specialized communications counsel for brands seeking sustained, credible connection with LGBTQ+ audiences.
- **AI visibility** — Digital communications strategies intended to help brands surface credibly across AI-driven search and discovery platforms.

## Achievements

- Expanded from New York to Los Angeles and, through the 2026 Alban Communications acquisition, Miami.
- Curated conversations across multiple Cannes Lions 2026 venues and reported booking roughly 50-76 client speaking opportunities across activations.
- Helped Exiger earn coverage across CNBC, Reuters, The Wall Street Journal, Newsweek, Fortune, The New York Times, Fox News, and The Hill while expanding its presence at Davos and Axios and Semafor events.
- Supported industry recognition and major-stage appearances for clients including Erich & Kallman, Noble People, MKG, and Amani Duncan.
- Founder Mark Pasetsky was included in PRWeek's 2026 Pride in PR recognition.

## Latest updates

- **2026-06** — Debuted an expanded multi-stage thought-leadership model at Cannes Lions, with conversations across several festival venues and dozens of client speaking placements.
- **2026-06** — Founder Mark Pasetsky appeared in PRWeek's annual Pride in PR recognition.
- **2026-03** — Acquired Alban Communications, opened a Miami office, and added Hispanic media, real estate, and health-and-wellness capabilities.
- **2025-03** — Launched CEO Advisory, offering one-on-one counsel with Mark Pasetsky.
- **2024-05** — Launched PrideNOW, a specialist service for year-round engagement with LGBTQ+ audiences.

## Links

- Website: https://markallenco.com
- LinkedIn: https://www.linkedin.com/company/mark-allen-%26-company
- Twitter/X: https://twitter.com/markpasetsky
- Instagram: https://www.instagram.com/markallenco/
- Facebook: https://facebook.com/pages/Mark-Allen-Company/104815252918921

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Profile page: https://yespress.io/mark-allen-and-co-public-relations
Published by YesPress — https://yespress.io
Last updated: 2026-09-22