# Marissa Dacay

> Marissa Dacay is the Global Vice President of Enterprise Marketing at Adobe, where she leads demand generation, account-based marketing, and AI-driven marketing innovation across Adobe's enterprise portfolio. With 17+ years of experience spanning digital marketing, events, content, operations, and analytics - plus a distinctive three-year detour into HR leadership - she brings an unusually broad perspective to building high-performing marketing organizations. Based in San Francisco, she is known for bold decision-making, trust-first leadership, and a data-meets-creativity approach that has delivered double-digit annual growth.

- **Role:** Global Vice President, Enterprise Marketing at Adobe
- **Organizations:** Adobe
- **Nationality:** American
- **Education:** B.A. in Media Studies and Psychology, Fordham University
- **Known for:** Drove double-digit annual growth in Adobe's enterprise marketing organization, Led a successful cross-functional pivot from marketing to HR leadership and back, gaining rare dual expertise, Built and scaled high-performing marketing teams at one of the world's leading software companies

## Career timeline

- **Early career** — Roles in demand generation and marketing operations
- **~2010s** — Joined Adobe in a marketing capacity
- **~2018-2021** — Senior Director, HR Business Partnering at Adobe - a deliberate pivot into people leadership
- **~2021-2023** — Returned to enterprise marketing at Adobe with HR insights integrated into team-building approach
- **~2023-present** — Global Vice President, Enterprise Marketing at Adobe
- **2025** — Speaker at Adobe MAX 2025 Creativity Conference
- **2026-01** — Featured speaker at CES 2026; SiriusXM Media interview 'Throw the Bold Move'
- **2026-02** — Speaker at Mobile World Congress 2026
- **2026-03** — Keynote at Adobe Summit 2026: 'Where Creativity Meets AI: How Adobe Is Reinventing Marketing'

## Achievements

- Drove double-digit annual growth in Adobe's enterprise marketing organization
- Led a successful cross-functional pivot from marketing to HR leadership and back, gaining rare dual expertise
- Built and scaled high-performing marketing teams at one of the world's leading software companies
- Keynote speaker at CES 2026, Adobe Summit 2026, Mobile World Congress 2026, Gartner Marketing Symposium
- Featured speaker at Brand Innovators conferences
- Championed AI and generative AI integration into enterprise marketing workflows at Adobe
- Led enterprise marketing for Adobe's $23B+ annual revenue business

## Latest updates

- **2026-03** — Keynote speaker at Adobe Summit 2026 session 'Where Creativity Meets AI: How Adobe Is Reinventing Marketing'
- **2026-02** — Speaker at Mobile World Congress 2026
- **2026-01** — Featured at CES 2026; SiriusXM Media interview 'Throw the Bold Move' published
- **2025-10** — Speaker at Adobe MAX 2025 Creativity Conference
- **2025-12** — Listed as Brand Innovators speaker for enterprise marketing

## Links

- LinkedIn: https://www.linkedin.com/in/mdacay/
- Twitter/X: https://x.com/mdacay
- YouTube: https://www.youtube.com/channel/UCvKqhuQArA_wqONlukkZygQ

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Profile page: https://yespress.io/marissa-dacay
Published by YesPress — https://yespress.io
Last updated: 2026-05-31