# Mario Colla

> Uruguayan entrepreneur Mario Colla cofounded Tiendamia, led it as CEO and later focused on strategy before becoming a shareholder only. He now cofounds Searchmind.ai with Nicolás Bernal, applying his commerce experience to online product discovery, and has mentored entrepreneurs through Endeavor.

- **Role:** Cofounder at Searchmind.ai; cofounder and shareholder at Tiendamia
- **Organizations:** Tiendamia, Searchmind.ai, GProxy, Endeavor Uruguay, Zona 3000, Multired
- **Nationality:** Uruguayan
- **Education:** Licenciatura en Gerencia (listed in ORT entrepreneur profile), Universidad ORT Uruguay
- **Known for:** Cofounded Tiendamia and led its early cross-border commerce business., Cofounded GProxy, acquired by NetSuite in 2012., Cofounded Searchmind.ai with Nicolás Bernal.

## Career timeline

- **Childhood** — Worked in his parents’ household-goods and electronics shop from approximately age seven to fifteen.
- **2004** — Cofounded GProxy with Bernardo Arnelli, according to AwaLabs’ company history.
- **2012** — GProxy acquired by NetSuite.
- **2014** — Tiendamia launched; Colla’s retrospective account places its founding work in 2013.
- **2019** — Passed Tiendamia’s CEO role to Juan Pablo Pereira; announced as continuing board president and chief strategy officer.
- **2023** — Joined Endeavor Uruguay’s board, according to his published professional biography.
- **2025** — Cofounded Searchmind.ai with Nicolás Bernal; their agreement was signed April 1, according to Bernal.
- **2026** — January interview describes his Tiendamia role as shareholder only.

## Achievements

- Cofounded Tiendamia and led its early cross-border commerce business.
- Cofounded GProxy, acquired by NetSuite in 2012.
- Cofounded Searchmind.ai with Nicolás Bernal.
- Served on Endeavor Uruguay’s board and mentored entrepreneurs.

## Latest updates

- **2026-01** — Recalled his first job and described himself as a Tiendamia shareholder only; discussed his work on Searchmind.ai.
- **2025-09** — Discussed Searchmind.ai alongside Nicolás Bernal in interviews about product discovery and their new company.

## Links

- LinkedIn: https://www.linkedin.com/in/mario-colla-15866735/

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Profile page: https://yespress.io/mario-colla
Published by YesPress — https://yespress.io
Last updated: 2026-10-16