# Marine Layer

> Marine Layer is a San Francisco-based casual apparel brand built around one obsession: absurdly soft clothes. Founded in 2009 by Mike Natenshon and Adam Lynch, the company built its identity on proprietary fabrics - blends of Supima cotton, MicroModal spun from beechwood pulp, and recycled fibers - sold through a direct-to-consumer model spanning e-commerce and 55+ retail stores. A Certified B Corporation, Marine Layer runs a textile take-back program called Re-Spun that has collected over a million used T-shirts and turns them into new garments. The brand sits in the premium-casual, California-lifestyle segment, competing on comfort, sustainability credentials, and a laid-back aesthetic.

- **Founded:** 2009
- **Headquarters:** San Francisco, California, United States
- **Founders:** Mike Natenshon (Co-founder & CEO), Adam Lynch (Co-founder & COO)
- **Team size:** ~300 employees
- **Products:** Signature Crew Tee, Men's & Women's Apparel, Re-Spun Program, Proprietary Fabrics
- **Notable:** Certified B Corporation (2022), Grew from selling tees out of a 1969 VW bus to 55+ retail stores by 2025, Re-Spun program collected over 1 million (1.4M cited) used T-shirts for upcycling

## Products & services

- **Signature Crew Tee** — The flagship T-shirt in a proprietary blend of 50% Supima cotton and 50% MicroModal for a silky, lived-in softness.
- **Men's & Women's Apparel** — Casual, vintage-inspired shirts, tees, sweaters, sweatshirts, outerwear, pants, denim, dresses, matching sets, loungewear and accessories.
- **Re-Spun Program** — A textile take-back initiative: customers mail in used clothing (up to ~15 lbs) and receive store credit; recovered fibers are spun into new Re-Spun garments made of recycled tees and recycled plastic with no dye water.
- **Proprietary Fabrics** — 40+ custom fabrics developed in-house using MicroModal (beechwood pulp), Supima cotton, and recycled fibers.

## Achievements

- Certified B Corporation (2022)
- Grew from selling tees out of a 1969 VW bus to 55+ retail stores by 2025
- Re-Spun program collected over 1 million (1.4M cited) used T-shirts for upcycling
- Diverted 500,000+ shirts / 650,000+ lbs of textiles from landfills and issued ~$2M in customer credits
- Developed 40+ proprietary custom fabrics in-house
- ~25% year-over-year growth and ~15% comparable-store sales growth into 2025

## Latest updates

- **2025** — Reached ~55 retail locations with plans to open roughly six new stores per year; reported ~25% growth and ~15% comp-store sales growth.
- **2024-02** — Partnered with Trashie to scale the Re-Spun clothing recycling program into a full textile take-back system.
- **2024-06** — Opened a new store at Highland Village in Houston's River Oaks area, continuing national expansion.
- **2022** — Achieved Certified B Corporation status, formalizing its sustainability commitments.

## Links

- Website: https://marinelayer.com
- LinkedIn: http://www.linkedin.com/company/marine-layer
- Twitter/X: https://twitter.com/marinelayer
- Instagram: https://www.instagram.com/marinelayer/
- Facebook: https://facebook.com/marinelayer/
- TikTok: https://www.tiktok.com/@marinelayer

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Profile page: https://yespress.io/marine-layer
Published by YesPress — https://yespress.io
Last updated: 2026-07-26