# Mariel Reed

> Mariel Reed is the co-founder and CEO of Pavilion (formerly CoProcure), a San Francisco software company building a search engine for the $2 trillion world of state and local government purchasing. A Georgetown valedictorian who taught in Xinjiang and helped Coursera expand across Asia before working inside San Francisco's Mayor's Office, she became obsessed with one unglamorous lever for changing lives at scale: procurement. Pavilion lets public servants find and reuse contracts other agencies have already competitively bid, cutting months of duplicated paperwork. She launched it during the COVID-19 pandemic and grew it from a two-person team into a venture-backed company.

- **Role:** Co-founder and CEO at Pavilion
- **Organizations:** Pavilion (formerly CoProcure), Coursera, City and County of San Francisco, China Medical Board, Princeton in Asia
- **From:** Massachusetts, United States
- **Nationality:** American
- **Education:** B.S. in Foreign Service (International Politics / Foreign Policy) with an undergraduate certificate in Asian Studies; class valedictorian, Georgetown University
- **Known for:** Co-founded and leads Pavilion (formerly CoProcure), a marketplace and search platform for state and local government cooperative contracts, Raised a $2.4M seed round led by Neo, with Leadout Capital, Forum Ventures, and angels including Katrina Lake (Stitch Fix), Marco Zappacosta (Thumbtack) and Dan Lewis (Convoy), Graduated as valedictorian of her Georgetown University class

## Career timeline

- **2010** — Graduates from Georgetown University as valedictorian with a B.S. in Foreign Service
- **2010-2011** — Princeton in Asia Teaching Fellow in Xinjiang, China
- **2011-2013** — Project Coordinator at the China Medical Board, a Beijing-based American philanthropic foundation
- **2013-2016** — Early employee at Coursera, serving as Regional Manager / Partnership Manager for Asia, leading expansion into China and India
- **2017-2019** — Senior Innovation Strategist in San Francisco's Mayor's Office of Civic Innovation, focusing on procurement, talent and public-private partnerships
- **2019** — Co-founds CoProcure with Alicia Chen
- **2020-05** — Raises $2.4M seed round led by Neo; user growth surges 300% across all 50 states during the COVID-19 pandemic
- **2023** — Rebrands CoProcure as Pavilion

## Achievements

- Co-founded and leads Pavilion (formerly CoProcure), a marketplace and search platform for state and local government cooperative contracts
- Raised a $2.4M seed round led by Neo, with Leadout Capital, Forum Ventures, and angels including Katrina Lake (Stitch Fix), Marco Zappacosta (Thumbtack) and Dan Lewis (Convoy)
- Graduated as valedictorian of her Georgetown University class
- Helped scale Coursera's reach across China and India as an early employee
- Grew Pavilion from a two-person startup to a venture-backed team serving public agencies in all 50 states

## Latest updates

- **2023-01** — CoProcure rebranded as Pavilion, signaling a broader platform vision for government purchasing.
- **2020-05** — Closed a $2.4M seed round and saw 300% user growth across all 50 states amid pandemic-driven demand.

## Links

- Website: https://withpavilion.com
- LinkedIn: http://www.linkedin.com/in/mariel-reed-6b27a917
- Twitter/X: https://twitter.com/marielreed
- YouTube: https://www.youtube.com/watch?v=hYyE3v_6dDw

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Profile page: https://yespress.io/mariel-reed
Published by YesPress — https://yespress.io
Last updated: 2026-06-22