# Mariano Amador

> Mariano Amador is a San José-based executive listed by Nacascolo Holdings as Director Bienestar. His public work spans consumer-brand positioning, portfolio growth and international expansion, including Florex’s 2023 identity refresh and Kombucha Culture’s 2026 entry into California. His LinkedIn profile describes more than 20 years building and operating businesses.

- **Role:** Director Bienestar at Nacascolo Holdings
- **Organizations:** Nacascolo Holdings
- **Education:** Kellogg Executive Education
- **Known for:** Part of the Nacascolo executive team identified in 2021 coverage., Publicly represented the commercial strategy behind Florex’s April 2023 identity refresh., Explained Kombucha Culture’s 2026 US market-entry strategy.

## Career timeline

- **2020** — Education record lists Kellogg Executive Education.
- **2021** — Identified as Nacascolo Holdings’ CCO in October business coverage.
- **2022** — Spoke as commercial director about portfolio innovation during the opening of the group’s production center.
- **2023** — Discussed Florex’s brand refresh and Kombucha Culture’s domestic growth plan.
- **2026** — Discussed Kombucha Culture’s entry into California as CEO Wellness in March; the current company team page lists Director Bienestar.

## Achievements

- Part of the Nacascolo executive team identified in 2021 coverage.
- Publicly represented the commercial strategy behind Florex’s April 2023 identity refresh.
- Explained Kombucha Culture’s 2026 US market-entry strategy.

## Latest updates

- **2026-03** — Explained Kombucha Culture’s initial California entry, specialized retail approach and possible medium-term US co-manufacturing.

## Links

- Website: https://nacascolo.com
- LinkedIn: https://www.linkedin.com/in/marianoamador

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Profile page: https://yespress.io/mariano-amador
Published by YesPress — https://yespress.io
Last updated: 2026-10-10