# Mariana Dias

> Mariana Dias is the São Paulo-based CEO and cofounder of Gupy, the Brazilian HR technology company founded in 2015. A USP business administration graduate and former Ambev HR leader, she helped build the company from recruiting software into a broader people-management platform. She is also an angel investor in women-founded startups, an Endeavor Brasil board member, and a cofounder of the Máfia do Moscatel founders’ community.

- **Role:** CEO and cofounder at Gupy
- **Organizations:** Gupy, Endeavor Brasil, Máfia do Moscatel, World Economic Forum Young Global Leaders
- **From:** São Paulo, Brazil
- **Nationality:** Brazilian
- **Education:** Business Administration, University of São Paulo, Specialization in Entrepreneurship and Innovation, Stanford University, Exchange program, College of Mount Saint Vincent
- **Known for:** Led Gupy’s R$500 million investment round in 2022., Recognized as a World Economic Forum Young Global Leader in 2023., Included in Forbes Brasil’s The Founders 2025.

## Career timeline

- **2011** — Joined Ambev through its trainee program, later working in HR for its Latin American factories.
- **2015** — Cofounded Gupy with Bruna Guimarães, Guilherme Dias and Robson Ventura.
- **2021** — Gupy acquired Nidu, entering corporate education.
- **2022** — Gupy raised R$500 million in a round led by SoftBank and Riverwood and acquired Kenoby.
- **2022** — Joined the Endeavor Brasil board; helped establish Máfia do Moscatel with Bruna Guimarães.
- **2023** — Named a World Economic Forum Young Global Leader; Gupy acquired Pulses.
- **2025** — Included in Forbes Brasil’s The Founders list.
- **2026** — Spoke about human and autonomous resources at HR4Results and the organizational changes required by AI.

## Achievements

- Led Gupy’s R$500 million investment round in 2022.
- Recognized as a World Economic Forum Young Global Leader in 2023.
- Included in Forbes Brasil’s The Founders 2025.
- Recognized among Bloomberg Línea’s 100 Latin American entrepreneurs of 2021.
- Named an Executiva de Valor in 2022 in the Startup de Sucesso category.
- Cofounded Máfia do Moscatel, a community for women founders.

## Latest updates

- **2026-09** — Announced as a speaker for the B55 Conference panel on building a strong leadership team, scheduled for September 29–30 in São Paulo.
- **2026-08** — Discussed how AI requires changes to the architecture of companies in a ForbesCast interview.
- **2026-03** — Spoke at HR4Results in São Paulo about learning, human skills and managing human and autonomous resources.

## Links

- Website: https://www.gupy.io/
- LinkedIn: https://www.linkedin.com/in/marigupy/
- Instagram: https://www.instagram.com/maridias0/

---

Profile page: https://yespress.io/mariana-dias
Published by YesPress — https://yespress.io
Last updated: 2026-10-22